Mott's Clamato Held a Contest with Dan Levy for National Caesar Day
Katherine Pendrill — May 18, 2017 — Lifestyle
References: caesarswithdan & newswire
To celebrate National Caesar Day 2017, Mott's Clamato held a contest with actor, writer and producer Dan Levy, to name the brand's newest cocktail. With more than 8,300 names submitted from across the country, the contest demonstrates just how much Canadians love a good Caesar.
As part of its 'Caesars With Dan' competition, Mott's Clamato came up with an outrageous new cocktail made with unique ingredients such as green olive juice, truffle salt and a maple bacon garnish. The brand then teamed up with actor Dan Levy of the hit TV show 'Schitt's Creek' to call on Canadians to name the new cocktail. On May 18th, National Caesar Day, Levy announced that the new cocktail would be dubbed 'Don't Go Bacon My Heart.' When asked why he chose the new name, Levy simply replied: "Listen, I like bacon. I like puns. And I never claimed to have discerning taste."
As part of its 'Caesars With Dan' competition, Mott's Clamato came up with an outrageous new cocktail made with unique ingredients such as green olive juice, truffle salt and a maple bacon garnish. The brand then teamed up with actor Dan Levy of the hit TV show 'Schitt's Creek' to call on Canadians to name the new cocktail. On May 18th, National Caesar Day, Levy announced that the new cocktail would be dubbed 'Don't Go Bacon My Heart.' When asked why he chose the new name, Levy simply replied: "Listen, I like bacon. I like puns. And I never claimed to have discerning taste."
Trend Themes
1. Actor-inspired Cocktails - Disruptive innovation opportunity: Collaborate with popular celebrities to create unique and outrageous cocktail recipes for brand promotions.
2. Contests and Competitions - Disruptive innovation opportunity: Host contests to engage consumers and crowdsource new product names or ideas, creating buzz and loyalty.
3. National Food and Drink Celebrations - Disruptive innovation opportunity: Take advantage of national food and drink holidays to launch special promotions, limited edition products, and collaborations.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Integrate unique and unexpected ingredients to create novel cocktail recipes that cater to niche consumer preferences.
2. Entertainment Industry - Disruptive innovation opportunity: Partner with popular actors or celebrities to create branded cocktails and engage audiences through cross-promotion.
3. Marketing and Advertising Industry - Disruptive innovation opportunity: Develop creative and interactive campaigns that involve consumers in naming products, fostering brand loyalty and user-generated content.
2
Score
Popularity
Activity
Freshness
