This Robotic Bartender Uses Facebook Likes to Create Personalized Shots
Cadhla Gray — November 4, 2015 — Lifestyle
References: social-shot & fastcodesign
'The Social Shot' is an experiment that uses a robotic bartender that mines Facebook users' data, specifically their likes, to create a perfectly unique shot based on their social media personality.
To produce this custom drink, an algorithm is run through a person's Facebook profile, collecting information that corresponds to the following personality traits like agreeableness, extroversion and neuroticism. Each trait is then paired with a certain type of alcohol like vodka, Blue Curacao or basil liqueur. This medley of ingredients are used in different amounts to create the final personalized concoction.
The point of this robotic bartender experiment isn't for the shots to truly represent a personality but to show how much information can be extracted from social media data and the creative extents and niche ways said information can be used.
To produce this custom drink, an algorithm is run through a person's Facebook profile, collecting information that corresponds to the following personality traits like agreeableness, extroversion and neuroticism. Each trait is then paired with a certain type of alcohol like vodka, Blue Curacao or basil liqueur. This medley of ingredients are used in different amounts to create the final personalized concoction.
The point of this robotic bartender experiment isn't for the shots to truly represent a personality but to show how much information can be extracted from social media data and the creative extents and niche ways said information can be used.
Trend Themes
1. Social Media Personalization - Opportunity for companies to create personalized experiences for customers based on their social media activity and data analysis.
2. Algorithmic Mixology - Innovative opportunity to use algorithms to mix and create personalized beverages for customers using their social media data.
3. Robot Bartenders - Disruptive innovation in the hospitality industry, creating opportunities for businesses to offer unique and personalized experiences to their customers using robotic technology.
Industry Implications
1. Hospitality - Innovative opportunities for bars, nightclubs and restaurants to dramatically enhance the customer experience with personalization, intuition, and technology.
2. Data Analysis - Opportunities to develop new data mining and analysis techniques that can be used to support personalization in various industries beyond hospitality.
3. Robotic Technology - Expanding use cases and demand for robotic technology in numerous fields beyond hospitality, including healthcare, transportation, and manufacturing.
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