This Coffee Chain is Rolling Out a Line of Nespresso-Compatible Pods
Katherine Pendrill — March 24, 2016 — Lifestyle
Starbucks recently announced that it will be launching a new line of Nespresso-compatible pods. With Nespresso dominating the single-cup brewer market in Europe, the new partnership could help Starbucks expand its at-home reach.
The new Nespresso-compatible pods from Starbucks will be made using some of the chain's finest coffees. More specifically, the range will include Starbucks' Fairtrade espresso roast, the Guatemala Antigua espresso, the Colombia espresso and the Kenya espresso. Like other Nespresso products, the pods will be packaged in boxes with 10 capsules inside.
The new pods will be available in retail stores, supermarkets and through Starbucks' online store, making the product widely accessible for consumers. As Starbucks EMEA vice-president channel development Duncan Moir explains, "we have a great opportunity to bring the Starbucks quality coffee experience to even more consumers right where they want it, at home."
The new Nespresso-compatible pods from Starbucks will be made using some of the chain's finest coffees. More specifically, the range will include Starbucks' Fairtrade espresso roast, the Guatemala Antigua espresso, the Colombia espresso and the Kenya espresso. Like other Nespresso products, the pods will be packaged in boxes with 10 capsules inside.
The new pods will be available in retail stores, supermarkets and through Starbucks' online store, making the product widely accessible for consumers. As Starbucks EMEA vice-president channel development Duncan Moir explains, "we have a great opportunity to bring the Starbucks quality coffee experience to even more consumers right where they want it, at home."
Trend Themes
1. Nespresso-compatible Pods - The growing popularity of Nespresso-compatible pods opens up opportunities for other coffee chains to expand their at-home reach.
2. At-home Coffee Market - The increasing demand for at-home coffee products presents a disruptive innovation opportunity for companies to create new and convenient brewing solutions.
3. Retail Expansion - Creating partnerships with retail stores and supermarkets allows coffee chains to reach a wider audience and tap into new distribution channels.
Industry Implications
1. Coffee Chains - Coffee chains can leverage the Nespresso-compatible pods trend to create their own line of compatible products and enter the at-home coffee market.
2. Beverage Packaging - The demand for single-cup pods creates an opportunity for packaging companies to innovate and develop sustainable and user-friendly solutions.
3. Online Retail - Online coffee retail platforms can capitalize on the growing popularity of at-home coffee by offering a wide selection of compatible pods and brewing accessories.
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