This Popular Latte Will Now Be Available in K-Cup Format
Katherine Pendrill — March 24, 2016 — Lifestyle
References: store.starbucks & grubstreet
Starbucks recently announced that it will be releasing a K-cup version of its most popular latte. While fall may be several months away, there are many people who are already waiting for autumn so that they can get their hands on a rich and creamy Pumpkin Spice Latte. Now consumers can skip the wait by brewing their own pumpkin-flavored drink at home.
As part of its ongoing effort to expand its at-home reach, Starbucks will be rolling out a K-cup version of the popular latte. The seasonal drink will join other Starbucks favorites such as the Vanilla Latte and the Mocha. While the new K-cups will technically only be available in the fall during the same period that the lattes are offered in stores, the lack of expiration date means consumers can stock up on as many pods as they want.
As part of its ongoing effort to expand its at-home reach, Starbucks will be rolling out a K-cup version of the popular latte. The seasonal drink will join other Starbucks favorites such as the Vanilla Latte and the Mocha. While the new K-cups will technically only be available in the fall during the same period that the lattes are offered in stores, the lack of expiration date means consumers can stock up on as many pods as they want.
Trend Themes
1. Pumpkin Spice Latte at Home - The availability of Starbucks Pumpkin Spice Latte K-Cups may disrupt the traditional coffee shop experience by encouraging consumers to brew the seasonal drink from the comfort of their own homes.
2. Expanding At-home Coffee Market - Starbucks' expansion into the K-Cup market shows an opportunity for disruptive innovation in the home-brewed coffee industry.
3. Seasonal Flavor Innovation - The release of the Pumpkin Spice Latte K-Cup represents an opportunity for other coffee companies to explore seasonal flavor options in their product lines.
Industry Implications
1. Coffee - The coffee industry faces potential disruption as customers may opt to purchase Pumpkin Spice Latte K-Cups instead of going to coffee shops to satisfy their cravings.
2. K-cup - The introduction of Starbucks' Pumpkin Spice Latte K-Cup shows potential for disruptive innovation in the at-home coffee brewing market, specifically with seasonal flavor options.
3. Seasonal Marketing - The success of Starbucks' Pumpkin Spice Latte K-Cup could encourage other food and beverage companies to incorporate seasonal marketing and flavor options into their product lines.
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