The Cocktail Trading Company Playfully Presents Underappreciated Drinks
Laura McQuarrie — May 18, 2017 — Lifestyle
References: thecocktailtradingco & thespiritsbusiness
The iconic martini glass or the curvy cup that is typically used to serve a piña colada are not some of the tried-and-true vessels that are being used to serve the newest drinks from The Cocktail Trading Company.
For the creation of its newest storytelling cocktail menu, The Cocktail Trading Company decided to inspire a new appreciation for "unsung classics" by presenting them in offbeat vessels. For instance, the directions for making the Jack Rose cocktail explains that equal parts of Jack Daniels, Jagermeister banoffee and ginger-redbush gelato should be combined, shaken, mixed and then strained into an apple. Similarly, the simply named 'Punch' is served in a shapely conch seashell and the Jupiter Cocktail is meant to be served in a "planet-shaped drinking vessel."
For the creation of its newest storytelling cocktail menu, The Cocktail Trading Company decided to inspire a new appreciation for "unsung classics" by presenting them in offbeat vessels. For instance, the directions for making the Jack Rose cocktail explains that equal parts of Jack Daniels, Jagermeister banoffee and ginger-redbush gelato should be combined, shaken, mixed and then strained into an apple. Similarly, the simply named 'Punch' is served in a shapely conch seashell and the Jupiter Cocktail is meant to be served in a "planet-shaped drinking vessel."
Trend Themes
1. Unconventional Drink Vessels - Opportunity to create unique and memorable experiences by serving cocktails in unconventional vessels.
2. Storytelling Cocktail Menus - Chance to engage customers by presenting classic drinks in a creative and narrative-driven way.
3. Reimagining Cocktail Classics - Potential to reinvent traditional cocktails by combining unexpected ingredients and serving them in innovative vessels.
Industry Implications
1. Hospitality - Hospitality industry can adopt the trend of serving drinks in unconventional vessels to enhance the customer experience.
2. Food and Beverage - Food and beverage industry can develop storytelling cocktail menus to attract and engage customers.
3. Retail - Retail industry can capitalize on the trend of reimagining cocktail classics by offering unique ingredients and vessels for at-home cocktail enthusiasts.
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