The Keurig Brand Recently Launched 'Green Mountain Coffee Coffeehouse'
References: financialpost & bevindustry
'Keurig Green Mountain Inc.' recently launched a new line of cafe-inspired java beverages called 'Green Mountain Coffee Coffeehouse.' This fresh new take on coffee allows consumers to enjoy warm cafe-themed beverages right at home.
The Green Mountain Coffee Coffeehouse line carries a variety of caffeinated drinks including cappuccinos, vanilla lattes and salted caramel macchiatos. Consumers can follow the easy two-step guide by "emptying a froth packet into a mug and then brewing the K-Cup pod."
The collaboration of simplified home brewing and small-batch fair trade products brings a home-styled cup of coffee into each consumer's kitchen. This new line allows consumers to make their own lattes topped with desirable froth without having to leave their homes.
The Green Mountain Coffee Coffeehouse line carries a variety of caffeinated drinks including cappuccinos, vanilla lattes and salted caramel macchiatos. Consumers can follow the easy two-step guide by "emptying a froth packet into a mug and then brewing the K-Cup pod."
The collaboration of simplified home brewing and small-batch fair trade products brings a home-styled cup of coffee into each consumer's kitchen. This new line allows consumers to make their own lattes topped with desirable froth without having to leave their homes.
Trend Themes
1. Cafe-inspired Beverages at Home - Opportunity for businesses to create cafe-themed coffee products for home consumption.
2. Simplified Home Brewing - Opportunity for businesses to develop easy-to-use coffee brewing systems for home use.
3. Small-batch Fair Trade Products - Opportunity for businesses to offer small-batch fair trade coffee options for consumers to brew at home.
Industry Implications
1. Coffee Product Manufacturing - Opportunity for coffee product manufacturers to create and market cafe-inspired beverage pods for home use.
2. Home Appliance Manufacturing - Opportunity for home appliance manufacturers to develop innovative and user-friendly coffee brewing systems for personal use.
3. Specialty Coffee Retail - Opportunity for specialty coffee retailers to offer small-batch fair trade coffee beans for consumers to brew at home.
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