This Retailer is Now Producing Its Own Inexpensive Coffee Pods
Katherine Pendrill — October 5, 2015 — Lifestyle
References: 7-eleven & bevindustry
7‑Eleven recently announced that it is now selling its own line of convenience store coffee pods. While brands such as Nespresso and Keurig specialize in providing superior single-serve coffee, 7-Eleven places the emphasis on value. The retailer who pioneered the introduction of on-the-go-coffee is now offering the same level of convenience at home.
7‑Eleven will now sell single-serve coffee pods in two package sizes. Consumers can choose between an eight-pack or a two-pack. Each pack comes at a price point that is highly affordable for the average consumer. Overall, 7-Eleven's convenience store coffee pods cost well below the average price of comparable single-serve brew cups. Despite the low price point, the 7-Eleven pods are still filled with high-quality coffee. Consumers can choose between 7-Eleven's Regular Exclusive, the 100% Colombian blend or the seasonal Pumpkin Spice.
7-Eleven's new line of convenience store coffee pods provide consumers with the same quality coffee they enjoy at a price they can afford.
7‑Eleven will now sell single-serve coffee pods in two package sizes. Consumers can choose between an eight-pack or a two-pack. Each pack comes at a price point that is highly affordable for the average consumer. Overall, 7-Eleven's convenience store coffee pods cost well below the average price of comparable single-serve brew cups. Despite the low price point, the 7-Eleven pods are still filled with high-quality coffee. Consumers can choose between 7-Eleven's Regular Exclusive, the 100% Colombian blend or the seasonal Pumpkin Spice.
7-Eleven's new line of convenience store coffee pods provide consumers with the same quality coffee they enjoy at a price they can afford.
Trend Themes
1. Affordable Coffee Pods - 7-Eleven is disrupting the coffee industry by offering inexpensive convenience store coffee pods as an alternative to brands like Nespresso and Keurig.
2. Value-focused Single-serve Coffee - 7-Eleven's emphasis on value in their convenience store coffee pods is a disruptive innovation opportunity for the single-serve coffee market.
3. Convenience at Home - By bringing the on-the-go coffee experience to consumers' homes, 7-Eleven is tapping into the disruptive potential of convenience store coffee pods.
Industry Implications
1. Coffee Retail - The introduction of 7-Eleven's affordable convenience store coffee pods presents a disruptive innovation opportunity within the coffee retail industry.
2. Single-serve Coffee Machines - 7-Eleven's emphasis on value in their coffee pods creates a disruptive opportunity within the single-serve coffee machine industry.
3. Seasonal Coffee Products - The seasonal Pumpkin Spice coffee pod offering by 7-Eleven presents a disruptive opportunity within the market for seasonal coffee products.
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