This Special Drink Promotion Celebrates National Margarita Day
Katherine Pendrill — February 22, 2016 — Lifestyle
Tony Roma’s is celebrating National Margarita Day with a special in-store promotion. Instead of simply offering a discount on traditional margaritas, the restaurant is celebrating with its own version of the beloved cocktail.
In honor of National Margarita Day, Tony Roma’s is offering a discount on its signature line of Romaritas. On February 22nd, customers can order the Classic Romarita for just $2.22. Unlike a traditional margarita, the signature cocktail is made with Sauza Gold tequila, which contains notes of caramel and cooked agave. When combined with Cointreau liqueur and the signature salted rim, the drink develops a tangy flavor that provides a whole new way to enjoy a margarita.
Although Tony Roma's has been serving the Classic Romarita since the 1990s, this promotion gives customers a chance to rediscover the tasty cocktail.
In honor of National Margarita Day, Tony Roma’s is offering a discount on its signature line of Romaritas. On February 22nd, customers can order the Classic Romarita for just $2.22. Unlike a traditional margarita, the signature cocktail is made with Sauza Gold tequila, which contains notes of caramel and cooked agave. When combined with Cointreau liqueur and the signature salted rim, the drink develops a tangy flavor that provides a whole new way to enjoy a margarita.
Although Tony Roma's has been serving the Classic Romarita since the 1990s, this promotion gives customers a chance to rediscover the tasty cocktail.
Trend Themes
1. Creative Cocktail Celebrations - Restaurants are promoting signature cocktails in unique ways to celebrate occasions like National Margarita Day.
2. Discounted Signature Cocktails - Restaurants are offering discounts on their popular signature cocktails to attract customers on special occasions.
3. Rediscovering Classic Cocktails - Restaurants are reviving classic cocktails by adding unique twists and promotions to attract customers.
Industry Implications
1. Restaurants and Food Services - Restaurants and bars have opportunities to promote their signature cocktails in creative ways to attract customers and increase sales.
2. Beverage and Alcohol - Beverage companies can partner with restaurants and bars to promote their products through unique signature cocktails.
3. Hospitality and Tourism - Hotels and resorts can create special promotions and events around signature cocktails to attract guests and provide unique experiences.
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