Strauss Coffee Creates a New Line that is as Flavorful as the Product
Meghan Young — March 29, 2016 — Lifestyle
References: shakedesign.co.il & packagingoftheworld
Elite Coffee Capsules is the latest brand created by Strauss Coffee, one of the largest coffee manufacturers in the world. Focuses on the controversial pods that have made Keurig both beloved and hated, this product is incredibly easy to use and stylish to boot.
Designed by Shake Design - Maayan Reshef ltd., the Elite Coffee Capsules are as flavorful visually as the product is tastefully. Charged with the task of creating a new language for such a product, the design firm focused on using "accessible, clear, media-orientated language rich with experiences, flavors, and bright colors." As Shake Design sees its design, "It relates to the act of drinking coffee with friends, family, and loved ones in familiar scenarios, expressing the joy and passion for coffee."
Designed by Shake Design - Maayan Reshef ltd., the Elite Coffee Capsules are as flavorful visually as the product is tastefully. Charged with the task of creating a new language for such a product, the design firm focused on using "accessible, clear, media-orientated language rich with experiences, flavors, and bright colors." As Shake Design sees its design, "It relates to the act of drinking coffee with friends, family, and loved ones in familiar scenarios, expressing the joy and passion for coffee."
Trend Themes
1. Coffee Capsule Revolution - The rise of Elite Coffee Capsules suggests a trend towards convenient and stylish coffee capsule products.
2. Visual Flavor Enhancement - The visually appealing design of Elite Coffee Capsules highlights the potential for using visually rich experiences to enhance the flavor perception of a product.
3. Emotional Coffee Consumption - The emphasis on familiar scenarios and expressions of joy and passion for coffee in the design of Elite Coffee Capsules taps into the trend of emotional connection in coffee consumption.
Industry Implications
1. Coffee Manufacturing - Coffee manufacturers can explore the disruptive innovation opportunity of creating convenient and stylish coffee capsule products to cater to the growing consumer demand.
2. Beverage Packaging - The visually rich design of Elite Coffee Capsules opens opportunities for beverage packaging companies to create visually appealing and flavor-enhancing packaging solutions for various products.
3. Design and Branding - The innovative design approach of Elite Coffee Capsules presents an opportunity for design and branding agencies to develop new languages and experiences for food and beverage products.
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