Brands leverage augmented reality when advertising around the holidays
Trend - Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers.
Insight - Consumers crave memorable experiences and connections with loved ones around the holidays. In light of the COVID-19 pandemic, these opportunities have shifted online, and many are looking to foster memories in a more tangible setting. As a result, they will flock to brands that offer engaging and personalized experiences in a safe, interactive manner.
Insight - Consumers crave memorable experiences and connections with loved ones around the holidays. In light of the COVID-19 pandemic, these opportunities have shifted online, and many are looking to foster memories in a more tangible setting. As a result, they will flock to brands that offer engaging and personalized experiences in a safe, interactive manner.
Workshop Question - How can your brand interact and engage with consumers through technology?
Trend Themes
1. Augmented Reality Advertising - Brands are leveraging augmented reality technology to reach consumers and offer engaging and personalized experiences in a safe, interactive manner.
2. Festive Augmented Reality Experiences - AR is being used to create immersive and personalized festive experiences that connect consumers with loved ones and share positive vibes during the holiday season.
3. Mixed-reality Experiences - Retailers are using mixed-reality experiences to enhance their online strategies and offer consumers a unique and interactive way to engage with their brands.
Industry Implications
1. Marketing and Advertising - Businesses can explore AR technology to create immersive and memorable advertising campaigns that offer personalized and interactive experiences.
2. Retail - Retailers can use mixed-reality experiences to enhance their online strategies and provide consumers with a unique and interactive shopping experience.
3. Entertainment - AR technology can be used by entertainment companies to offer consumers personalized and immersive experiences, such as virtual holiday markets and interactive displays.
