The Latest Disney x Gucci Collaboration is Playful
Michael Hemsworth — January 4, 2020 — Luxury
References: gucci & highsnobiety
The Spring/Summer 2020 Disney x Gucci capsule collection has been unveiled as a new range of styles that highlight a cartoony aesthetic for fans of high-fashion and cartoons to appreciate.
The collection has been unveiled just in time for Chinese New Year and, in celebration of the Year of the Rat, highlights Mickey Mouse throughout in a number of manners. This includes the classic Gucci monogram paired with the cartoon character peppered throughout, sneakers with him in a lounging position and much more.
The Spring/Summer 2020 Disney x Gucci capsule collection is available now and is being promoted with a lookbook shot by Harmony Korine at Disneyland. The snaps capture various models hanging out with Mickey Mouse, traipsing around the park and embracing a youthful experience.
Image Credit: Gucci
The collection has been unveiled just in time for Chinese New Year and, in celebration of the Year of the Rat, highlights Mickey Mouse throughout in a number of manners. This includes the classic Gucci monogram paired with the cartoon character peppered throughout, sneakers with him in a lounging position and much more.
The Spring/Summer 2020 Disney x Gucci capsule collection is available now and is being promoted with a lookbook shot by Harmony Korine at Disneyland. The snaps capture various models hanging out with Mickey Mouse, traipsing around the park and embracing a youthful experience.
Image Credit: Gucci
Trend Themes
1. Cartoon-inspired Fashion - There is an opportunity to innovate in the fashion industry by incorporating cartoon characters into their designs.
2. Collaborations Between Brands - More opportunities are available to brands to collaborate with other brands to create unique products that appeal to a wider audience.
3. Nostalgia Marketing - Marketing campaigns that tap into nostalgia and childhood memories can be a successful strategy for brands.
Industry Implications
1. Fashion - Fashion designers can partner with cartoon brands to appeal to a wider audience and create unique, playful designs.
2. Entertainment - Cartoon brands can collaborate with high-end fashion brands to expand their reach and create new revenue streams.
3. Marketing and Advertising - Marketing agencies can help brands tap into nostalgia and childhood memories to create effective advertising campaigns.
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