Sunscreen brands also add claims of protection from pollution
Trend - Sunscreen brands simply protecting users' skin from harmful UV rays is no longer enough for some customers, and brands in this industry are adapting with additional claims of pollution-protection on their SPF products.
Insight - When it comes to personal care, consumers are increasingly prioritizing preventative health measures that reduce their chances of certain health issues. With climate now being a significant factor that contributes to or harmfully impacts people's health, particularly in cities where pollution is common, consumers are seeking additional protection that accounts for environment.
Insight - When it comes to personal care, consumers are increasingly prioritizing preventative health measures that reduce their chances of certain health issues. With climate now being a significant factor that contributes to or harmfully impacts people's health, particularly in cities where pollution is common, consumers are seeking additional protection that accounts for environment.
Workshop Question - How is your brand accounting for consumers geographic or lifestyle needs when creating or selling its products?
Trend Themes
1. Pollution-protecting Sunscreens - Sunscreen brands are adapting with additional claims of pollution-protection on their SPF products, reflecting consumers' preferences for preventative health measures that reduce their chances of certain health issues caused by environmental factors such as pollution.
2. Multifunctional Sun Care Products - Sun care products are becoming increasingly multifunctional, providing protection not just from UV rays but also from blue light exposure and other environmental stressors like pollution.
3. Wash-on Sunscreen - The new wash-on sunscreen product from ONLYSKIN reflects a trend towards more convenient and long-lasting sun protection options without the need for frequent reapplication.
Industry Implications
1. Beauty and Personal Care - The pollution-protecting sunscreen and innovative sun-protecting product trends are examples of the evolving needs of beauty consumers for products that not only enhance appearance but also incorporate health-boosting features.
2. Healthcare - The rise in multifunctional sun care products, such as those that protect against both UV radiation and blue light exposure, reflects a broader focus on both physical and mental healthcare needs of consumers.
3. Technology - The wash-on sunscreen trend is an example of technology enabling new possibilities for long-lasting, convenient and effective sun protection products.
