The Brooklyn Brew Shop Launched a New Beer Making Kit
Riley von Niessen — November 11, 2020 — Lifestyle
References: colorofchange.org & brooklynbrewshop
The Brooklyn Brew Shop announced that it would be joining the Black is Beautiful initiative, and launching a new Beer Making Kit in support of Color of Change.
A portion of the proceeds from each kit purchased will go towards the non-profit organization, which is dedicated to advancing civil rights in the United States. Half of the total sales from both the Beer Making Kit and Mix will go directly to Color of Change—providing $25 and $9 donations for each one that's purchased.
The DIY Beer Making Kits include the company's all-grain ingredient mix. a glass fermenter, thermometer, racking cane and tip, chambered airlock, screw-cap stopper, cleanser, and vinyl tubing. Once consumers have their kits, they can reuse the materials and purchase more mix to keep crafting their own beer at home.
Image Credit: Brooklyn Brew Shop
A portion of the proceeds from each kit purchased will go towards the non-profit organization, which is dedicated to advancing civil rights in the United States. Half of the total sales from both the Beer Making Kit and Mix will go directly to Color of Change—providing $25 and $9 donations for each one that's purchased.
The DIY Beer Making Kits include the company's all-grain ingredient mix. a glass fermenter, thermometer, racking cane and tip, chambered airlock, screw-cap stopper, cleanser, and vinyl tubing. Once consumers have their kits, they can reuse the materials and purchase more mix to keep crafting their own beer at home.
Image Credit: Brooklyn Brew Shop
Trend Themes
1. Socially Conscious Product Offerings - Businesses are integrating social causes into their product lines as a way to drive sales and support non-profit organizations.
2. DIY and Home Brewing Kits - As people spend more time at home, DIY and home brewing kits are becoming popular, and present opportunities for innovative product offerings.
3. Activism as a Branding Tool - Brands are increasingly using activism and social causes as part of their branding strategy, and leveraging them to attract more customers.
Industry Implications
1. Food and Beverage - Food and Beverage companies can create socially conscious products that support civil rights and other important causes.
2. Retail - Retailers can offer a variety of DIY kits, including home brewing kits, to cater to the growing demand for at-home activities and hobbies.
3. Marketing and Advertising - Marketing and advertising agencies can work with brands to incorporate activism and social causes into their branding strategies, creating a positive impact and building loyal customers.
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