The Isle of Wight Distillery Mermaid Salt Vodka is Smooth
Michael Hemsworth — August 29, 2020 — Marketing
References: isleofwightdistillery & foodbev
The Isle of Wight Distillery Mermaid Salt Vodka is one of the newest products from the brand for the UK market that will provide consumers with an ethereal spirit to incorporate into their bar for mixing up premium cocktails. The vodka is infused with locally sourced sea salt that is reported to help enhance the smoothness and flavor of the spirit, while also making it suitable for consumers with a more mature palate. The spirit is packaged in a glass bottle that is plastic-free with a cork and wood topper that's held in place with a plant-based seal.
Co-Founder of the Isle of Wight Distillery Xavier Baker spoke on the new Isle of Wight Distillery Mermaid Salt Vodka saying, "This island is rich in amazing ingredients which we love to use – whether it’s the rock samphire and Boadicea hops in our signature gin, or the addition of local strawberries to Mermaid Pink. This, however, was the first time we ventured into the surrounding seas for an ingredient. Perfect on its own over ice or with a mixer, it also really layers on a unique savoury element for cocktails that you just can’t get with other vodkas.”
Co-Founder of the Isle of Wight Distillery Xavier Baker spoke on the new Isle of Wight Distillery Mermaid Salt Vodka saying, "This island is rich in amazing ingredients which we love to use – whether it’s the rock samphire and Boadicea hops in our signature gin, or the addition of local strawberries to Mermaid Pink. This, however, was the first time we ventured into the surrounding seas for an ingredient. Perfect on its own over ice or with a mixer, it also really layers on a unique savoury element for cocktails that you just can’t get with other vodkas.”
Trend Themes
1. Locally-sourced Infused Spirits - Opportunity for distilleries to experiment with unique, locally sourced ingredients to create a new range of premium spirits.
2. Sustainable Packaging in Spirits - Distilleries can shift towards using more eco-friendly materials for packaging, like glass bottles with cork and wood toppers, and plant-based seals.
3. Savory Cocktail Trends - Creating cocktails that are more savory instead of sweet could be a unique selling point for bars and restaurants, using salty infused spirits like Mermaid Salt Vodka.
Industry Implications
1. Craft Distilling - Small-batch distillers can capitalize on the trend towards locally-sourced ingredients and sustainable packaging to differentiate their products.
2. Premium Spirits - Premium spirit brands can capture the mature palate market by infusing spirits with unique, savory flavors, like Mermaid Salt Vodka.
3. Food and Beverage - Restaurants and bars can innovate their cocktail menus by incorporating more savory elements and using locally-sourced, infused spirits that cater to the growing demand for premium drinks.
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