Branded educational experiences use augmented reality to enhance engagement
Trend - Brands are using augmented reality-powered educational platforms and features that help them better engage with customers. The use of AR in educating customers helps brands enhance the product/service experience for users.
Insight - Consumers have grown accustomed to most of their branded experiences being online--whether that's on social media or while online shopping--and so they expect that brands become more creative in order to get and maintain their attention. Brands that are able to create experiences that are more innovative and playful are better able to resonate with the modern consumer.
Insight - Consumers have grown accustomed to most of their branded experiences being online--whether that's on social media or while online shopping--and so they expect that brands become more creative in order to get and maintain their attention. Brands that are able to create experiences that are more innovative and playful are better able to resonate with the modern consumer.
Workshop Question - How could your brand incorporate educational AR to better engage customers?
Trend Themes
1. Ar-enhanced Experiences - Brands are using augmented reality-powered educational platforms and features that help them enhance the product/service experience for users.
2. Immersive Storytelling - Brands are creating immersive experiences that leverage technology to offer entertainment and educational experiences to consumers.
3. Gamification of Everyday Tasks - Brands are adapting to new challenges and offering interactive and rewarding experiences to build healthy and lifelong habits for users.
Industry Implications
1. Retail - By employing AR technology, brands can enhance the brick-and-mortar retail experience and regain customer engagement.
2. Wine - Wineries, like Siduri, can create interactive and educational experiences for wine lovers to give them a chance to learn about the winery's history and story behind each bottle.
3. Education - With the use of AR, educational experiences can be made more immersive and playful, enhancing the engagement and retention of knowledge for students.
5 Featured, 42 Examples:
84,383 Total Clicks
Date Range:
Jan 20 — May 21
Trending:
Warm
Consumer Insight Topics:
