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Accessible Healthcare

Brands are designing personal care and hygiene items to be more inclusive

Trend - Mainstream brands in the personal care and healthcare space are designing their products to be more accessible for those with disabilities. These include pill bottles, deodorants, and toothbrushes designed to be used by individuals with different abilities or dexterities.

Insight - Thanks to activism efforts led by those living with disabilities and their allies, there is a greater awareness about the need for more infrastructure and products designed to accommodate people who have disabilities. This push for inclusion to historically under-served demographics has led some brands to create new products to help these individuals go about their daily life with greater ease and more independence.
Workshop Question - How can your brand increase your inclusivity and accessibility efforts?
Trend Themes
1. Inclusive Personal Care Products - Mainstream brands are designing their products to be more accessible for people with disabilities or different abilities, leading to more independence and ease for a historically under-served demographic.
2. Accessibility-focused Haircare and Makeup Products - Brands are creating haircare and makeup products that cater specifically to the needs of people with disabilities and motor impairments, with the help of inclusive design and assistive technology.
3. Inclusive Hair Tools and Search Features - Hair tools and search features are being designed to be more accessible and empowering for people of all hair types, making searching for hairstyles easier and more customizable.
Industry Implications
1. Personal Care - Inclusive design and assistive technology have disrupted the personal care industry, leading to products that better serve the needs of people with disabilities.
2. Beauty - The beauty industry has seen a disruption with the emergence of accessibility-focused makeup tools, catering to the needs of people with motor impairments and visual impairments.
3. Technology and Design - The technology and design industries have played a significant role in creating accessibility-focused tools and products, making them more inclusive for people with disabilities and different abilities.
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
104,629 Total Clicks
Date Range:
May 21 — Oct 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sleek Toiletries Solutions
Sleek Toiletries Solutions
Soapstone Reintroduces Sanitary Standards
Soapstone 2.0, an environmentally friendly way to carry and use hand sanitizer, moisturizer, and other necessities on the road is now available. With minimal effort, the Soapstone 2.0 dispenses... MORE
Parkinson's-Safe Pill Bottles
Parkinson's-Safe Pill Bottles
The TremorSafe Pill Dispenser Was Crowdsourced Through TikTok
The TremorSafe Pill Dispenser is an innovative pill bottle designed for those with Parkison’s disease. People with Parkinson’s often struggle with tremors—an involuntarily shaking... MORE
Accessible Pill Dispenser Bottles
Accessible Pill Dispenser Bottles
The 'SoloPill' Medication Dispenser Expedites Pill Dosing
The ‘SoloPill’ medication dispenser is a simple yet highly effective solution for consumers who need to take pills on a daily basis to expedite the process of getting them out of the... MORE
Accessible Toothbrush Add-Ons
Accessible Toothbrush Add-Ons
Landor & Fitch's Toothbrush Accessories Adapt to Individual Needs
Landor & Fitch’s {Access}ories – One Size Fits One is a collection of toothbrush accessories that help to expand the limited accessible design options on the market today. “Today&#... MORE
Co-Branded Inclusive Packaging Apps
Co-Branded Inclusive Packaging Apps
Haleon and Microsoft Join Forces to Enhance Accessibility
In a groundbreaking collaboration, Haleon, a global leader in consumer health, is teaming up with tech giant Microsoft to make strides in accessibility.  The pair are working together to... MORE
Braille-Printed Self Care Packaging
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
Cleanlogic launched a rebrand to accommodate the visually impaired community. The brand partnered with the American Foundation for the Blind to correctly print braille on each of its product’s... MORE
Arthritis-Friendly Pain Relief Caps
Arthritis-Friendly Pain Relief Caps
Advil Introduces the 'Advil Easy Open Arthritis Cap'
Advil, a Pfizer-owned over-the-counter pain relief brand, has released ‘The Advil Easy Open Arthritis Cap,’ an accessible lid design that will be offered on a range of its most popular... MORE

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