Wellness apps are launching with immersive and visually impactful stimuli
Trend - Over the last few years, wellness apps have become increasingly popular and now, entrepreneurs are revolutionizing the category by offering more immersive experiences for meditation and breathwork. These services embody visually psychedelic effects that are research-backed to encourage individuals to explore their consciousness and relax.
Insight - Many consumers today are experiencing heightened stress levels, restlessness, and other mental health issues—whether that is due to an accelerated working environment, global civil unrest, the ongoing pandemic, among other things. In an attempt to be more conscious of their personal needs, individuals are taking charge of their health, while being more mindful of their limits and work-life balance. This is creating a demand for various accessible services that consumers can use in order to feel more relaxed and restored.
Insight - Many consumers today are experiencing heightened stress levels, restlessness, and other mental health issues—whether that is due to an accelerated working environment, global civil unrest, the ongoing pandemic, among other things. In an attempt to be more conscious of their personal needs, individuals are taking charge of their health, while being more mindful of their limits and work-life balance. This is creating a demand for various accessible services that consumers can use in order to feel more relaxed and restored.
Workshop Question - Conceptualize an immersive mindfulness experience.
Trend Themes
1. Psychedelic Mindfulness - Wellness apps are revolutionizing the category by offering more immersive experiences for meditation and breathwork by using visually psychedelic effects that are research-backed to encourage individuals to explore their consciousness and relax.
2. Neuroscience-backed Meditation Apps - Mobile applications are offering a new experience by providing science-backed guided meditations that help restore the brain's natural balance to achieve relaxation in just a few minutes.
3. Self-guided Consciousness-expanding Apps - Meditation and self-awareness apps like The Trip are offering a whole new way to achieve self-discovery with personalized music, visual experiences, and mood tracking and guidance.
Industry Implications
1. Mental Wellness Industry - The use of mobile apps to improve mental health and wellness by providing innovative and immersive experiences is creating new opportunities in the mental wellness industry.
2. Mobile App Industry - The rise of mental wellness apps is creating a new market within the mobile app industry for innovators to explore and develop products that offer immersive and science-backed experiences.
3. Research & Development Industry - The demand for research-backed wellness apps is creating new opportunities for the research and development industry to collaborate with mobile app innovators to create products that improve mental health and well-being.
