The Good Crisp Company's Packaging Connects Kids to Santa
Laura McQuarrie — December 7, 2020 — Lifestyle
References: thegoodcrispcompany & prnewswire
The Good Crisp Company launched an augmented reality feature on its crisps canisters so that kids can take a selfie with Santa. Since this year's holiday traditions look different than years past, The Good Crisp Company created a fun and simple way for families to tap into the spirit of the season in a safe way—and do so without needing to download any special apps.
The festive packaging includes a QR code that can be scanned with a smartphone to start an experience that draws families into Santa's snowy virtual winter wonderland. According to the brand, it is "the very first snack brand to bring this new form of curved-image AR to consumer packaged goods."
Image Credit: The Good Crisp Company
The festive packaging includes a QR code that can be scanned with a smartphone to start an experience that draws families into Santa's snowy virtual winter wonderland. According to the brand, it is "the very first snack brand to bring this new form of curved-image AR to consumer packaged goods."
Image Credit: The Good Crisp Company
Trend Themes
1. Augmented Reality Packaging - The use of augmented reality in product packaging creates interactive and engaging experiences for consumers.
2. Virtual Experiences - The integration of virtual elements allows brands to provide unique and immersive experiences to customers.
3. QR Code Activation - Using QR codes as a gateway to augmented reality content enhances consumer interactions with products.
Industry Implications
1. Food and Beverage - Incorporating augmented reality into food and beverage packaging adds a delightful and entertaining element to consumer products.
2. Consumer Packaged Goods - Augmented reality technology opens up new possibilities for innovative and interactive packaging solutions in the consumer packaged goods industry.
3. Marketing and Advertising - Leveraging AR technology in marketing campaigns and packaging designs enables brands to create memorable and engaging experiences for their target audience.
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