The Bud Light Chelada Fuego is Made with Tapatio Hot Sauce
Michael Hemsworth — November 18, 2020 — Marketing
The Bud Light Chelada Fuego canned beer cocktail is a spicy new option from the brand that will provide fans of the prepackaged Michelada beverage with an easy way to enjoy it. The drink gets its spicy flavor from Tapatio hot sauce in the mix, which comes courtesy of a partnership with the Mexican-American hot sauce brand. The drink features the same ABV of 4.2% compared to the original.
Senior Brand Manager at Bud Light Desiree Sanchis spoke on the new Bud Light Chelada Fuego canned beer cocktail saying, "Bud Light Chelada already has such a bold flavor loved by many, but we wanted to spice things up a bit and partner with Tapatio to give consumers the first-ever hot sauce infused Chelada. We are always pushing to innovate and provide consumers what they didn’t know they needed but always wanted.”
Senior Brand Manager at Bud Light Desiree Sanchis spoke on the new Bud Light Chelada Fuego canned beer cocktail saying, "Bud Light Chelada already has such a bold flavor loved by many, but we wanted to spice things up a bit and partner with Tapatio to give consumers the first-ever hot sauce infused Chelada. We are always pushing to innovate and provide consumers what they didn’t know they needed but always wanted.”
Trend Themes
1. Spicy Canned Cocktails - The Bud Light Chelada Fuego introduces a spicy twist to the canned cocktail market.
2. Prepackaged Michelada Beverages - The partnership between Bud Light and Tapatio hot sauce brand creates opportunities for new and flavorful prepackaged Michelada options.
3. Collaborative Brand Partnerships - The Bud Light and Tapatio partnership demonstrates the potential for collaborative brand partnerships in the beverage industry.
Industry Implications
1. Beverage - The spicy canned cocktails trend opens up opportunities for innovation and expansion in the beverage industry.
2. Canned Food - The introduction of spicy canned cocktails like the Bud Light Chelada Fuego creates potential disruptions and opportunities in the canned food industry.
3. Hot Sauce - The partnership with Bud Light presents a disruptive innovation opportunity for hot sauce brands to expand their reach and market potential.
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