'Find Unlimited' Challenges Players to Find Blockchain-Backed Tokens
Laura McQuarrie — September 27, 2019 — Marketing
References: vodafone & campaignlive
Vodafone launched an augmented reality game called Find Unlimited that tasks players with locating "vAtoms," or virtual tokens backed by blockchain. The AR game unfolds across the city of London and gives players the chance to win great prizes, including the brand-new iPhone 11.
Between the hours of noon and 2PM, anyone can play Find Unlimited, although Vodafone customers have an advantage as they are given a head start at 11AM, plus clues for locating the prizes.
The game relies on the use of a smartphone, real-world locations, a map and a phone's camera for spotting the virtual tokens. While consumers have the chance to win prizes, Vodafone benefits from collecting consumer data, as agreed to in the accepted privacy agreement before players begin their hunt for the augmented reality tokens.
Between the hours of noon and 2PM, anyone can play Find Unlimited, although Vodafone customers have an advantage as they are given a head start at 11AM, plus clues for locating the prizes.
The game relies on the use of a smartphone, real-world locations, a map and a phone's camera for spotting the virtual tokens. While consumers have the chance to win prizes, Vodafone benefits from collecting consumer data, as agreed to in the accepted privacy agreement before players begin their hunt for the augmented reality tokens.
Trend Themes
1. Blockchain-backed Tokens - Opportunity to integrate blockchain technology into gaming experiences to enhance security and create new value for consumers.
2. Augmented Reality Gaming - Potential for businesses to develop immersive augmented reality games as a promotional tool, offering customers unique and interactive experiences.
3. Data Collection in Gaming - Significance of utilizing gaming platforms as a means of collecting valuable consumer data to inform marketing strategies and personalized experiences.
Industry Implications
1. Telecommunications - Prospect for telecommunications companies to enhance customer engagement and loyalty through interactive augmented reality games.
2. Blockchain Technology - Blockchain industry can explore partnerships with gaming companies to integrate blockchain-backed tokens into gaming platforms, creating a new revenue stream.
3. Market Research and Analytics - Opportunity for market research and analytics firms to work with gaming companies to analyze data collected through gaming experiences, providing valuable insights for businesses.
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