The Revl Store is Being Launched by Molson Coors in the UK
Michael Hemsworth — November 10, 2020 — Business
References: molsoncoors & foodbev
The Revl store is being launched in the UK by the Molson Coors Beverage Company to offer consumers an easier way to access their favorite libations from the comfort of home. The direct-to-consumer eCommerce store will offer access to the full range of Molson Coors brands including beers, wines, spirits, soft drinks and even snacks from third-party brand partners. The store is poised to create a strong connection with consumers and will also offer access to exclusive curated bundles in the future.
Director of Digital at the Molson Coors Beverage Company Jack Daniel spoke on the launch of the Revl store saying, "What we’ve created with Revl is a differentiated drinks proposition that offers a great choice of drinks that’s easy to navigate and shop. We wanted a brand that stands out and helps to make an at-home occasion a bit special. We think we’ve done just that, offering carefully curated bundles with added extras that add interest or a point of difference. It provides us with a platform to trial innovation and understand shopper tastes and preferences in greater depth, which is insight we can learn from to create better solutions on Revl and for our customers moving forward.”
Director of Digital at the Molson Coors Beverage Company Jack Daniel spoke on the launch of the Revl store saying, "What we’ve created with Revl is a differentiated drinks proposition that offers a great choice of drinks that’s easy to navigate and shop. We wanted a brand that stands out and helps to make an at-home occasion a bit special. We think we’ve done just that, offering carefully curated bundles with added extras that add interest or a point of difference. It provides us with a platform to trial innovation and understand shopper tastes and preferences in greater depth, which is insight we can learn from to create better solutions on Revl and for our customers moving forward.”
Trend Themes
1. Direct-to-consumer Ecommerce - The launch of the Revl store by Molson Coors in the UK highlights the trend of direct-to-consumer eCommerce for the alcohol industry.
2. Curated Bundles - The Revl store's offering of exclusive curated bundles suggests a growing trend of personalized and unique products for consumers.
3. Retail Innovation - The Revl store's focus on creating a strong connection with consumers and trialing innovation highlights the trend of using retail to drive innovation and gather consumer insights.
Industry Implications
1. Alcohol and Beverages - The launch of the Revl store by Molson Coors presents disruptive innovation opportunities in the alcohol and beverage industry through direct-to-consumer eCommerce and personalized product offerings.
2. Ecommerce - The trend of direct-to-consumer eCommerce for the alcohol industry presents disruptive innovation opportunities in the broader eCommerce industry, particularly in terms of personalized and unique product offerings.
3. Retail - The Revl store's innovative approach to retail highlights the potential for disruptive innovation opportunities in the broader retail industry by using retail to gather consumer insights and trial new products.
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