Samuel Adams and Auntie Anne's Kits Supply Food and Drinks
Laura McQuarrie — September 14, 2020 — Lifestyle
References: givethembeer & prnewswire
Knowing that Oktoberfest celebrations will look a little different this fall, Samuel Adams and Auntie Anne's teamed up to create a limited-edition Oktoberfest kit for at-home celebrations. The Oktoberfest At Home Kit is packed with party essentials, including themed recipes and apparel, DIY pretzel ingredients and classic Samuel Adams OctoberFest beer.
The kit is touted as one-stop solution for celebrating Oktoberfest at home, especially as historic celebrations around the world have needed to be cancelled. Still, plenty of small in-person gatherings will still be carried out, along with virtual gatherings, and this limited-edition kit helps to get the spirit going with the classic pairing of beer and pretzels.
While enjoying the contents of the Oktoberfest At Home Kits, there's a Prost from Home playlist that can be streamed and contests that can be organized in the spirit of friendly competition.
Image Credit: Samuel Adams
The kit is touted as one-stop solution for celebrating Oktoberfest at home, especially as historic celebrations around the world have needed to be cancelled. Still, plenty of small in-person gatherings will still be carried out, along with virtual gatherings, and this limited-edition kit helps to get the spirit going with the classic pairing of beer and pretzels.
While enjoying the contents of the Oktoberfest At Home Kits, there's a Prost from Home playlist that can be streamed and contests that can be organized in the spirit of friendly competition.
Image Credit: Samuel Adams
Trend Themes
1. At-home Celebration Kits - A trend of creating all-in-one kits for celebrating events at home, allowing businesses to engage customers in new ways and provide a unique experience.
2. Virtual Event Participation - A trend of moving traditional in-person events to virtual spaces, which presents opportunities for businesses to cater to home-based celebrations.
3. Themed Kits for Holidays and Events - A trend of creating themed kits for specific holidays and events, providing an all-in-one package for customers to enjoy and creating new revenue streams for businesses.
Industry Implications
1. Food and Beverage - The food and beverage industry could benefit from creating at-home kits for their products, allowing customers to enjoy them in a unique and convenient way.
2. Retail - The retail industry can create exclusive and seasonal at-home kits for customers to provide a unique experience and increase sales.
3. Entertainment - The entertainment industry can create at-home kits for virtual events, providing a more immersive experience for attendees and facilitating at-home participation.
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