Algae-based milk alternatives offer similar benefits to milk
Trend - Brands are increasingly using algae as a base for milk products in order to offer vegan alternatives with similar benefits to traditional dairy. These products come in everything from powdered creamers containing algae, to algae milks.
Insight - Consumers are more frequently seeking out alternatives to the traditional products they eat, not just because they're vegan or vegetarian but because they view them as being healthier options. Brands that are catering to consumers' growing flexibility when it comes to food items and alternatives are especially appealing.
Insight - Consumers are more frequently seeking out alternatives to the traditional products they eat, not just because they're vegan or vegetarian but because they view them as being healthier options. Brands that are catering to consumers' growing flexibility when it comes to food items and alternatives are especially appealing.
Workshop Question - How coud your brand create or expand its "alternative" product lines?
Trend Themes
1. Algae-based Products - Brands are utilizing algae as a base for milk, cheese, and creamers to offer vegan alternatives with similar benefits to traditional dairy.
2. Superfood Creamers - Functional and superfood creamers are catering to consumers' demand for healthier and vegan-friendly alternatives to traditional creamers.
3. Microalgae-based Products - Sophie's BioNutrients created a range of dairy-free products based on microalgae protein flour, including milk and cheese alternatives.
Industry Implications
1. Plant-based Foods - Companies creating sustainable plant-based food alternatives to traditional animal products.
2. Food Tech - Innovating and producing food through technology to create sustainable and functional food products.
3. Health and Wellness - Companies catering to consumers' growing demand for healthier and more sustainable food alternatives.
