Manscaped's 'Prevent Manscaping Accidents' Shares a Funny Lens on Snapchat
Laura McQuarrie — September 16, 2019 — Marketing
References: Manscaped & prnewswire
Manscaped's 'Prevent Manscaping Accidents' campaign on Snapchat is quickly going viral thanks to the hilarious experience that it shares with social media users on the platform. With a dynamic augmented reality lens from the brand, Snapchat users are able to see themselves with bushy eyebrows, as well as no eyebrows whatsoever. With the AR lens, a razor swipes across the screen and makes it seem as though a person's eyebrows have been completely removed, a visual that's accompanied by text that reads: "Prevent manscaping accidents. Get the right tools for the job."
The campaign is centered around starting a conversation about safe grooming routines and the proper tools, especially as Manscaped offers a variety of precision-engineered trimmers and accessories for men.
The campaign is centered around starting a conversation about safe grooming routines and the proper tools, especially as Manscaped offers a variety of precision-engineered trimmers and accessories for men.
Trend Themes
1. AR GROOMING Lenses - The use of augmented reality lenses for grooming campaigns is becoming increasingly popular, providing brands with an interactive and engaging way to promote their products and start conversations about personal grooming safety.
2. VIRAL Social Media Campaigns - The creation of funny and shareable social media campaigns, like Manscaped's 'Prevent Manscaping Accidents,' allows brands to quickly gain widespread attention and engagement, resulting in increased brand visibility and customer interest.
3. PRECISION Trimmers and Accessories - The emphasis on precision-engineered trimmers and accessories in grooming campaigns highlights the market opportunity for brands to develop innovative tools that offer superior performance and safety features.
Industry Implications
1. Personal Grooming - In the personal grooming industry, the integration of augmented reality lenses presents an opportunity for companies to differentiate themselves by offering interactive and entertaining experiences for customers while promoting the use of their products.
2. Social Media Marketing - The success of viral social media campaigns, such as Manscaped's Snapchat lens, demonstrates the potential for companies to leverage social platforms as powerful marketing channels to reach a wide audience and increase brand awareness.
3. Men's Care Products - In the men's care products industry, there is a disruptive innovation opportunity to design and manufacture precision trimmers and accessories that not only deliver exceptional performance but also prioritize safety and user experience.
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