Restaurants and businesses are posting their surplus menu items on meal pick-up apps
Trend - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.
Insight - Contemporary consumers are increasingly sensitive to challenging issues that are having long-term negative effects on the planet and on society at large. Conscious about resource depletion and inaccessibility, as well as pollution, individuals are channeling their empathy by looking into ways to consume products and services more ethically. This, in turn, gives them some peace of mind about their purchases.
Insight - Contemporary consumers are increasingly sensitive to challenging issues that are having long-term negative effects on the planet and on society at large. Conscious about resource depletion and inaccessibility, as well as pollution, individuals are channeling their empathy by looking into ways to consume products and services more ethically. This, in turn, gives them some peace of mind about their purchases.
Workshop Question - How can your brand help consumers build a more ethical lifestyle?
Trend Themes
1. Food Waste-saving Apps - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points.
2. Discounted Food Apps - Apps that offer heavily discounted food are being developed to help consumers save money and reduce food waste.
3. Reducing Food Waste in Local Communities - Apps are being developed with a focus on reducing food waste and giving back to local communities.
Industry Implications
1. Food and Restaurant Industry - Restaurants and cafes are partnering with food waste-saving apps to offer discounted excess menu items and reduce food waste.
2. Tech Industry - Tech developers are creating innovative apps to help consumers save money on food and reduce their impact on the environment.
3. Retail and Grocery Industry - Grocery stores are partnering with food waste apps to reduce their own food waste and offer discounted products nearing expiry to customers.
