Panda Express' Mobile Filters Explore Chinese New Year Traditions
Laura McQuarrie — January 15, 2020 — Marketing
References: pandaexpress & prnewswire
Panda Express is inviting people to experience the first-ever Lunar New Year-themed AR experience with mobile filters that are based on Chinese New Year traditions. On Instagram and Facebook, Panda Express created the interactive Celebration of Good Fortune AR experience to share five traditions. Each augmented reality filter on social media involves a different symbol of the Lunar New Year and invites people to enter for their chance to win a three-day trip in 2021 to Universal Studios Hollywood.
While one augmented reality experience is centered on snacking on lucky foods, others involve revealing surprises in red envelopes and parading as a lion dancer.
For a limited time, Panda Express is adding Firecracker Shrimp to its menu to kick off the arrival of the Lunar New Year.
Image Credit: Panda Express
While one augmented reality experience is centered on snacking on lucky foods, others involve revealing surprises in red envelopes and parading as a lion dancer.
For a limited time, Panda Express is adding Firecracker Shrimp to its menu to kick off the arrival of the Lunar New Year.
Image Credit: Panda Express
Trend Themes
1. AR Lunar Celebrations - Opportunity to create immersive and interactive augmented reality experiences for traditional celebrations.
2. Mobile Filters in Marketing - Potential for brands to leverage mobile filters to engage users and promote products or services.
3. Lucky Food Experiences - Innovative approaches to incorporating lucky foods into dining experiences using technology and interactive elements.
Industry Implications
1. Restaurant and Food Services - Restaurants can explore using AR and mobile filters to enhance customer experiences and drive engagement.
2. Marketing and Advertising - Marketers can seize the opportunity to incorporate AR and mobile filters into their campaigns to attract and engage consumers.
3. Entertainment and Tourism - Tourism companies and attractions can leverage AR experiences and partnerships with brands to create unique experiences for visitors.
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