Brands prioritize sustainability with new plant-based milk concentrate products
Trend - Brands are launching plant-based milk concentrates that prioritize sustainability. These products are created without water and require significantly less packaging than traditional vegan options, appealing to consumers looking to reduce their ecological footprint.
Insight - In response to the growing awareness about climate change and its consequences on the planet, many consumers are opting to purchase plant-based products that offer a smaller ecological impact than animal-based items. Brands that further help individuals reduce their personal impact on the environment through packaging will appeal to eco-consumer consumers.
Insight - In response to the growing awareness about climate change and its consequences on the planet, many consumers are opting to purchase plant-based products that offer a smaller ecological impact than animal-based items. Brands that further help individuals reduce their personal impact on the environment through packaging will appeal to eco-consumer consumers.
Workshop Question - How could your brand re-think its production and packaging to be more eco-friendly?
Trend Themes
1. Concentrated Plant-based Milk - As consumers become more eco-conscious, the trend of concentrated plant-based milk products is on the rise, offering convenience, freshness, and sustainability in one innovative package.
2. Shelf-stable Plant-based Creamers - Shelf-stable, clean-label plant-based creamers offer a more sustainable and convenient option to traditional dairy or refrigerated plant-based creamers.
3. Adaptogenic Milk Blends - Adaptogenic plant-based milk blends that offer a mix of wellness-enhancing ingredients are becoming more popular as consumers prioritize health and sustainability.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of concentrated plant-based milk and shelf-stable plant-based creamers to appeal to eco-conscious consumers and offer more sustainable options.
2. Wellness - The wellness industry can capitalize on the trend of adaptogenic plant-based milk blends to provide consumers with a convenient and healthy way to manage stress and promote well-being.
3. Packaging - The packaging industry can leverage the trend of concentrated plant-based milk and shelf-stable plant-based creamers to develop more sustainable and innovative packaging solutions that reduce waste and environmental impact.
