Brands are launching fashion pieces designed to be worn while being vaccinated
Trend - As the COVID-19 vaccine becomes more accessible across North America, brands are launching commemorative pieces that users can wear to celebrate their vaccination. These range from shirts to dresses.
Insight - The COVID-19 pandemic has dramatically altered the way of life for most individuals. As hope for a return to "normal" comes into the horizon, consumers are looking to celebrate with specialized products that serve as a visual reminder of this anticipation. Brands that help commemorate these special moments will win consumer loyalty.
Insight - The COVID-19 pandemic has dramatically altered the way of life for most individuals. As hope for a return to "normal" comes into the horizon, consumers are looking to celebrate with specialized products that serve as a visual reminder of this anticipation. Brands that help commemorate these special moments will win consumer loyalty.
Workshop Question - How can your brand help commemorate special moments for consumers?
Trend Themes
1. Commendation Products - As we approach recovery from the pandemic, consumers are looking for specialized commemorative products that can serve as visual reminders of the hopeful change.
2. Vaccine-ready Apparel - The vaccine rollout is a great opportunity for fashion brands to engage with their audience by offering functional and fashionable clothing that cater to vaccination appointments or commemorate the special occasion.
3. Specialized Collections and Merchandise - Fashion brands are continuing to come up with specialized collections and merchandise catering to specific events and situations such as vaccination seasons.
Industry Implications
1. Fashion and Apparel - There are opportunities for fashion and apparel brands to create commemorative products, designs, and wearable merchandise to celebrate the COVID-19 vaccine.
2. Non-profit Organizations - Partnerships between fashion brands and non-profit organizations centered around relief efforts or a specific cause, and event have the potential to create awareness and benefit both parties.
3. Luxury and Designer Brands - Luxury and designer fashion labels have opportunities to release vaccine-inspired collections that cater to a niche fashion and apparel market that is passionate about staying up-to-date on fashion and design trends.
