The Corona Game Day Giveaway is Engaging with Football Fans
Ellen Smith — November 13, 2020 — Lifestyle
References: coronaextra & adweek
The Corona Game Day Giveaway is engaging with football fans, awarding a few lucky winners a socially distant tailgate party that the block is sure to remember. With live sporting events being cancelled and public gatherings deemed unsafe, many football fans are seeking the energy and inspiration the game once evoked. Corona is attempting to re-create the energy of once-packed tailgates with a makeshift party on wheels.
The beer brand is offering a truck loaded with $4,000 worth of items, presenting everything one might need for an authentic party including a bluetooth system, a smoke machine, plenty of beer and branded merch. The mobile tailgate party will be landing on the doorsteps of 18 lucky contest winners after January 30th, 2021.
Image Credit: Corona
The beer brand is offering a truck loaded with $4,000 worth of items, presenting everything one might need for an authentic party including a bluetooth system, a smoke machine, plenty of beer and branded merch. The mobile tailgate party will be landing on the doorsteps of 18 lucky contest winners after January 30th, 2021.
Image Credit: Corona
Trend Themes
1. Mobile Tailgate Parties - More brands will leverage the idea of a mobile tailgate party as a way to engage fans while adhering to social distancing guidelines.
2. Contactless Event Experiences - As public gatherings remain unsafe, brands will seek out ways to provide experiences that allow consumers to engage with their products in a contactless way.
3. Branded Party Merchandise - Brands will create more merchandise specifically for parties and tailgates to help fans feel connected to the experience and the brand itself.
Industry Implications
1. Beer and Alcohol Companies - Beer and alcohol companies can leverage the popularity of tailgating and create engaging promotional campaigns that encourage responsible drinking and social distancing.
2. Consumer Electronics - Consumer electronics companies can create tailgate-specific products, like durable and portable sound systems that can withstand outdoor conditions, as demand for tailgating and outdoor events increases.
3. Sporting Goods - Sporting goods companies can create bundles or packages of products specifically tailored to the mobile tailgate experience, like outdoor games and grill accessories.
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