Coca-Cola's Packaging Comes to Life with Augmented Reality Characters
Laura McQuarrie — September 12, 2019 — Lifestyle
References: fabnews.live
Coca-Cola is now inviting consumers to interact with its cans like never before, thanks to its interactive AR soda packaging. In collaboration with Ogilvy Mexico and VFX house Timber, Coca-Cola created 12 stories to share with fans using a fun cast of animated characters. Each short and sweet story plays out in a way that involves an exchange that uplifts others by sharing a Coke.
While one of the augmented reality scenes depicts a couple at the movies, another shows rival soccer fans coming together. In each of these AR scenes, a physical can of Coke becomes the backdrop for these stories to unfold. While these scenarios could have played out in animated videos, the AR format invites consumers to see the stories in three dimensions.
While one of the augmented reality scenes depicts a couple at the movies, another shows rival soccer fans coming together. In each of these AR scenes, a physical can of Coke becomes the backdrop for these stories to unfold. While these scenarios could have played out in animated videos, the AR format invites consumers to see the stories in three dimensions.
Trend Themes
1. Interactive AR Packaging - The use of augmented reality in product packaging creates engaging and interactive experiences for consumers.
2. Branded Storytelling - Utilizing animated characters in short stories on packaging enhances brand storytelling and creates a unique connection with consumers.
3. AR Advertising - Incorporating augmented reality into advertising campaigns can captivate and entertain consumers in innovative ways.
Industry Implications
1. Beverage Manufacturing - Leveraging AR technology in packaging can differentiate products in the competitive beverage manufacturing industry.
2. Advertising and Marketing - Brands can leverage AR storytelling in their advertising campaigns to create more immersive and captivating experiences for consumers.
3. Entertainment and Media - Integrating augmented reality into storytelling on packaging offers new opportunities for engagement and entertainment within the entertainment and media industry.
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