The use of non-toxic ink is on the rise as brands prioritize sustainability
Trend - Non-toxic ink is increasingly being used by brands in order to reduce their environmental impact and have products that can be discarded or recycled without harming the environment. Everything from posters to clothing are now using these non-toxic inks.
Insight - As consumers become more aware of how their purchase habits are impacting the environment, they're turning to brands that prioritize sustainability in order to help them reduce their personal impact. Brands that help empower customers be more eco-friendly will be increasingly relevant in the years to come.
Insight - As consumers become more aware of how their purchase habits are impacting the environment, they're turning to brands that prioritize sustainability in order to help them reduce their personal impact. Brands that help empower customers be more eco-friendly will be increasingly relevant in the years to come.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Non-toxic Ink - Brands are increasingly using non-toxic ink to reduce their environmental impact and attract eco-conscious consumers.
2. Sustainable Clothing - Gen-Z consumers are seeking stylish and sustainable clothing that aligns with their values, creating an opportunity for brands to collaborate with environmental charities and use eco-friendly materials.
3. Recyclable Products - Brands are introducing recyclable versions of popular products to support sustainability efforts and appeal to environmentally aware consumers.
Industry Implications
1. Eco-friendly Printing - The trend towards non-toxic ink and sustainable printing methods presents an opportunity for companies in the printing industry to differentiate themselves and attract environmentally conscious customers.
2. Sustainable Fashion - The desire for stylish and sustainable clothing creates an opportunity for fashion companies to collaborate with environmental organizations and use eco-friendly materials in their designs.
3. Green Advertising - The use of recyclable and non-toxic materials in advertising creates an opportunity for companies in the advertising industry to promote sustainability and attract environmentally conscious clients.
4 Featured, 36 Examples:
70,260 Total Clicks
Date Range:
Sep 20 — May 21
Trending:
Warm
Consumer Insight Topics:
