Shake Shack Teams Up with Snapchat to Launch 'Snap Shack' in NY
Niko Pajkovic — October 19, 2021 — Lifestyle
References: shakeshack & restaurantbusinessonline
Shake Shack has partnered with social media platform Snapchat to launch a four-day augmented reality activation dubbed 'Snap Shack.' The new AR-powered experience will take place at the Shack Shake Hudson Yards location in New York City.
According to the company, Snapchat's AR tools are being utilized to create an immersive social event that features an AR-enabled shoppable store, custom Snapchat lenses, and custom merchandise that can be virtually tried on via the Snapchat app.
In addition, the physical store has been outfitted with a statute of a giant crinkle cut fry and virtual try-on mirror, both of which can be "activated" through Snapchat. Shake Shack's CMO, Jay Livingston, says that he hopes the innovative experience "will immerse fans into the fun of Shake Shack while highlighting our commitment to real, premium ingredients in an engaging way.”
Image Credit: Shake Shack
According to the company, Snapchat's AR tools are being utilized to create an immersive social event that features an AR-enabled shoppable store, custom Snapchat lenses, and custom merchandise that can be virtually tried on via the Snapchat app.
In addition, the physical store has been outfitted with a statute of a giant crinkle cut fry and virtual try-on mirror, both of which can be "activated" through Snapchat. Shake Shack's CMO, Jay Livingston, says that he hopes the innovative experience "will immerse fans into the fun of Shake Shack while highlighting our commitment to real, premium ingredients in an engaging way.”
Image Credit: Shake Shack
Trend Themes
1. Ar-enabled Fast Food Experiences - Augmented reality technology is transforming in-store experiences, creating opportunities for brands to engage with customers in innovative and immersive ways.
2. Social Media Partnership Activations - Partnerships between brands and social media platforms create new channels for customer engagement and product promotion, leveraging the latest technology to bridge the gap between online and offline experiences.
3. Virtual Try-on Technology - The integration of virtual try-on technology into retail experiences allows for a more personalized and convenient shopping experience, giving customers the ability to try on merchandise without having to physically be in-store.
Industry Implications
1. Fast Food Industry - Brands in the fast food industry can use AR-enabled experiences to create unique and engaging in-store experiences that entice customers to visit their stores, while also showcasing their commitment to quality ingredients and customer satisfaction.
2. Social Media Industry - Social media platforms can capitalize on partnerships with brands to offer immersive and innovative activations that keep users engaged and interacting with their platform, reinforcing their position as a key player in the digital landscape.
3. Retail Industry - The integration of virtual try-on technology into in-store experiences can help retailers create a more personalized and convenient shopping experience for customers, potentially increasing sales and customer loyalty.
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