Alcohol brands are releasing seltzer beverages in sour flavors
Trend - Brands in the alcohol space are launching new sour seltzer beverages to appeal to consumers looking for novel flavors. These ready-made cocktails are convenient for at-home and on-the-go consumption.
Insight - The popularity of spiked sparkling water continues to grow as consumers seek low-carb, low-sugar, and low-calorie beverages. Knowing that the hard seltzer market is a competitive one, brands are trying to set themselves apart in an increasingly crowded market with novel offerings that focus on flavor. As a result, many consumers are eager to experiment with these unconventional products that still meet their lifestyle needs.
Insight - The popularity of spiked sparkling water continues to grow as consumers seek low-carb, low-sugar, and low-calorie beverages. Knowing that the hard seltzer market is a competitive one, brands are trying to set themselves apart in an increasingly crowded market with novel offerings that focus on flavor. As a result, many consumers are eager to experiment with these unconventional products that still meet their lifestyle needs.
Workshop Question - What novelty flavor or ingredient can your brand use for its next offering?
Trend Themes
1. Sour Seltzers - Brands are introducing novel sour flavors to appeal to consumers seeking low-carb, low-sugar, and low-calorie beverages.
2. Limited-edition Offerings - Brands are capitalizing on the popularity of the hard seltzer market by introducing limited-edition flavors and high-ABV options.
3. Natural and Artisanal Flavors - Brands are differentiating themselves from competitors by using high-quality ingredients and offering intriguing flavors like tropical mango guava and sour candy-inspired seltzers.
Industry Implications
1. Alcohol - Alcohol brands are competing in a crowded market by introducing novel and intriguing seltzer offerings.
2. Beverage - Brands are offering low-carb, low-sugar and low-calorie options to meet consumer needs and capitalize on the success of the hard seltzer market.
3. Packaging - Brands are using sustainable and innovative packaging materials to appeal to environmentally-conscious consumers in the hard seltzer market.
