The Whisky Bench Experience Launches the Double Cask Range
Laura McQuarrie — August 31, 2020 — Lifestyle
References: themacallanwhiskybenchexperience & adweek
To introduce its new Double Cask Range, The Macallan created the virtual Whisky Bench Experience, which takes fans behind the scenes. Fans are guided through the experience by national brand ambassador Raquel Raies, who shares a look at "the art and science behind the Double Cask whisky making process," plus a tasting and interactive question and answer session.
With this virtual experience, fans get to follow the Double Cask journey from acorn to glass and they will get an appreciation for the use of hand-picked American and European Oloroso sherry seasoned oak casks. The event kicks off in September and offers a unique way for fans of the brand to experience The Macallan's newest launch from afar.
Image Credit: The Macallan
With this virtual experience, fans get to follow the Double Cask journey from acorn to glass and they will get an appreciation for the use of hand-picked American and European Oloroso sherry seasoned oak casks. The event kicks off in September and offers a unique way for fans of the brand to experience The Macallan's newest launch from afar.
Image Credit: The Macallan
Trend Themes
1. Virtual Tasting Experiences - The rise of virtual experiences in the food and beverage industry presents an opportunity for brands to create innovative and immersive tasting experiences for their customers.
2. Virtual Brand Activations - Virtual brand activations offer a unique and accessible way for brands to connect with their audience and create personalized experiences from the comfort of their own home.
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Industry Implications
1. Alcohol and Beverage - Brands in the alcohol and beverage industry can leverage virtual experiences to reach a wider audience and promote their products in unique and engaging ways.
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