Brands launch prepared, frozen keto dishes to offer more convenience to consumers
Trend - To appeal to ketogenic consumers seeking convenience, brands in the food space are launching prepared, frozen ketogenic dishes. These range from frozen pizzas, pasta dishes, and lasagnas–all crafted to follow the 2:1 ratio of fats to protein plus carbohydrates, meeting the needs of keto diets.
Insight - Low-carb and high-protein diets are continuing to gain popularity among consumers, however, finding convenient options that satisfying these requirements can be challenging for many. Individuals will flock to brands that conveniently meet these dietary needs, without having to carry out the complicated task of calculating the micronutrient ratios themselves. Brands that offer products that seamlessly meet these needs will win consumer loyalty.
Insight - Low-carb and high-protein diets are continuing to gain popularity among consumers, however, finding convenient options that satisfying these requirements can be challenging for many. Individuals will flock to brands that conveniently meet these dietary needs, without having to carry out the complicated task of calculating the micronutrient ratios themselves. Brands that offer products that seamlessly meet these needs will win consumer loyalty.
Workshop Question - How can your brand enhance convenience for your target demographic?
Trend Themes
1. Prepared Keto Dishes - Brands are launching prepared, frozen ketogenic dishes to appeal to ketogenic consumers seeking convenience.
2. Low-carb Diets - Low-carb and high-protein diets are continuing to gain popularity among consumers.
3. Keto-friendly Products - Brands are responding to the popularity of low-carb diets with new keto-friendly products.
Industry Implications
1. Food Industry - The food industry is launching new keto-friendly products to meet the needs of low-carb and high-protein diets.
2. Frozen Food Industry - The frozen food industry is introducing prepared keto dishes to offer more convenience to consumers.
3. Ingredient Industry - With a rising demand for keto-friendly products, the ingredient industry has an opportunity to develop and supply ingredients that meet these dietary needs.
