Building off of the excitement that comes with purchasing a new item of any kind, these smart packaging designs give consumers the chance to immediately share the news with friends on social media, or dive head-first into experiences with a product through augmented reality. By integrating these high-tech elements to packaging for drinks, chocolate bar wrappers and cosmetics, packaging designs become more interactive as well as dynamic. One of the most interesting examples is PositiviTea, a disposable tea cup printed with conductive ink that is capable of connecting with nearby mobile devices to share content online.
While packaging is quite often something that gets tossed aside, by incorporating QR codes, social activities, campaigns and animations, the value of boxes, wrappers, cans and other items increases, becoming part of experiences that people want to share with others.
31 High-Tech Packaging Designs
31
Integrated Camera Packaging
Fedrigoni Leica Uses Paper Thin Design to Combine Product with Casing
30
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
29
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
28
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
27
Handbag Authentication Tags
Maria&Donato Uses NFC Tags to Ensure Originality
26
Touchscreen Mini PC Cases
This New Display Case Brings Touchscreen Packaging To the Raspberry Pi
25
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
24
Smart Recycling Bins
Uzer's 'Eugene' Knows What to Recycle and What to Throw in the Trash
23
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
22
Technology-Infused Packaging
The New 'SaraLight' Packaging Shows Promise for Promotional Marketing
21
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
20
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
19
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
18
Smart Rum Bottles
Malibu's Smart Product Packaging Integrates Interactive NFC Tags
17
NFC Olive Oil Bottles
These Bottles of Olive Oil Feature Tags That Connect with the iOlive App
16
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
15
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
14
NFC-Enabled Packaging
Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
13
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
12
Tech-Configuring Packaging
Apple Boxes Will Soon Be Able to Set Up Devices In-Store
11
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
10
Augmented Reality Product Promos
GE Lighting Uses Emerging Tech to Spotlight Portfolio
9
Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything
8
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
7
Expiry-Detecting Food Caps
UC Berkeley Has Engineered a Sealable Cap That Tells When Milk Goes Bad
6
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
5
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
4
Augmented Reality Packaging
A Limited Edition Appletiser Boasts an Augmented Reality Bottle
3
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
2
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
1
Color-Changing Food Labels
Chinese Researchers Present Rot-Warning Packaging
Related Ideas
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Compostable Coffee Pod Packaging
These Cambio Roasters Organic Coffee Pods are Sustainable
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Accordion-Style Coffee Cups
The Accordion Paper Cup Concept is Easy to Carry
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Paper-Based Packaging Coatings
HyperBarrier is a New Sustainable Nanocomposite Packaging Solution
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Fiber-Based Recyclable Packaging
Mother Parkers Tea & Coffee Debuts New Eco-Friendly Packaging
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Connected Communicative Tea Sets
The Conceptual 'gpTea' Set by Kevin Tang Connects Loved Ones
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Sustainable Sourceable Packagings
Securikett's Eco-Friendly Packaging are Verifiable by Consumers
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Enhanced-AI QR Packaging
LOVE CORN Partners with Flowcode for Submersive Activations
AR Cognac Gift Boxes
The D'USSÉ VSOP Holiday Gift Box Unlocks an Augmented Reality DJ Performance
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Connected AR Beauty Packaging
Dermatologica Uses Augmented Reality for its Immersive Packaging
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Plastic-Free Supply Chains
Ericsson is Investing in Sustainable Packaging Solutions
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Recyclable eCommerce Packaging
This New Amazon Packaging is Paper-Made and Arriving in the UK
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
PE Confectionery Packaging Alternatives
VOID Technologies Debuts the 'VO+ PE 1300 Series'
Heat-Sealable Paper-Wrap Materials
Orlandi Launches the EcoPro™ Paper-Wrap Sustainable Packaging
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Moisture-Absorbing Packaging
This Packaging Tech Eliminates the Need for Desiccant Packets
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Recycled Diaper Packaging
Kimberly-Clark Collaborates with Amcor on a Sustainability Solution
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Insulated Recyclable Bags
ProAmpac Unveils a Sustainable Packaging Solution for Grocery Deliveries
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Resilient Recyclable Paper Packaging
ProAmpac ProActive Recyclable RP-1000 HB is Durably Made
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Sustainable Cafe Delivery Cases
This Paper Pulp Coffee Carrier Keeps Drinks Hot or Cold
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Paper-Packaged Chocolate Bars
Walkers Chocolates Switched to 100% Recyclable Packaging
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Fiber-Based Sandwich Packaging
The Modified Atmosphere Sandwich Pack is Arriving in North America
Sustainable Ocean Packaging Designs
COAST Cannabis Co. Unveils a New Ocean-Based Packaging Design
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Metal Tin Packaging
Dymapak Launches the 'Squeeze and Turn Tin' with Child-Resistant Technology
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Mono-Material Packaging Products
Saica Flex Debuts a Mono-Material Metallized Pouch for Packaging
Accessible Candy Branding
Nestlé Confectionery is Trialling Accessible QR Codes
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Durable Automated Mailers
Pregis Introduces the EverTec™ Automated Mailer
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Eco Single-Serving Dairy Packaging
Valio PROfeel Quark Products Now Come in Paperboard Cups
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Environmental Smart Packaging
iQRcode from BOTTA EcoPackaging Ensures Products Meet Standards
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Adaptable Plastic Alternatives
2M Group is Unveiling a Plastic Alternative for the Supply Chain
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Sustainable Marble-Effect Packaging
Sulapac Collaborates With FaiveleyTech for Packaging Solutions
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs