Building off of the excitement that comes with purchasing a new item of any kind, these smart packaging designs give consumers the chance to immediately share the news with friends on social media, or dive head-first into experiences with a product through augmented reality. By integrating these high-tech elements to packaging for drinks, chocolate bar wrappers and cosmetics, packaging designs become more interactive as well as dynamic. One of the most interesting examples is PositiviTea, a disposable tea cup printed with conductive ink that is capable of connecting with nearby mobile devices to share content online.
While packaging is quite often something that gets tossed aside, by incorporating QR codes, social activities, campaigns and animations, the value of boxes, wrappers, cans and other items increases, becoming part of experiences that people want to share with others.
31 High-Tech Packaging Designs
31
Integrated Camera Packaging
Fedrigoni Leica Uses Paper Thin Design to Combine Product with Casing
30
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
29
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
28
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
27
Handbag Authentication Tags
Maria&Donato Uses NFC Tags to Ensure Originality
26
Touchscreen Mini PC Cases
This New Display Case Brings Touchscreen Packaging To the Raspberry Pi
25
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
24
Smart Recycling Bins
Uzer's 'Eugene' Knows What to Recycle and What to Throw in the Trash
23
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
22
Technology-Infused Packaging
The New 'SaraLight' Packaging Shows Promise for Promotional Marketing
21
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
20
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
19
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
18
Smart Rum Bottles
Malibu's Smart Product Packaging Integrates Interactive NFC Tags
17
NFC Olive Oil Bottles
These Bottles of Olive Oil Feature Tags That Connect with the iOlive App
16
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
15
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
14
NFC-Enabled Packaging
Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
13
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
12
Tech-Configuring Packaging
Apple Boxes Will Soon Be Able to Set Up Devices In-Store
11
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
10
Augmented Reality Product Promos
GE Lighting Uses Emerging Tech to Spotlight Portfolio
9
Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything
8
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
7
Expiry-Detecting Food Caps
UC Berkeley Has Engineered a Sealable Cap That Tells When Milk Goes Bad
6
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
5
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
4
Augmented Reality Packaging
A Limited Edition Appletiser Boasts an Augmented Reality Bottle
3
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
2
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
1
Color-Changing Food Labels
Chinese Researchers Present Rot-Warning Packaging
Related Ideas
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Compostable Coffee Pod Packaging
These Cambio Roasters Organic Coffee Pods are Sustainable
AI-Enhanced Phone Cases
The Flipper by Heineken Turns Upside Down When It Senses a Good Time
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Accordion-Style Coffee Cups
The Accordion Paper Cup Concept is Easy to Carry
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Connected Communicative Tea Sets
The Conceptual 'gpTea' Set by Kevin Tang Connects Loved Ones
Paper-Based Packaging Coatings
HyperBarrier is a New Sustainable Nanocomposite Packaging Solution
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Luxury Paper Packaging Launches
Mondi Debuts Three Sustainable Packaging Products at a China Event
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Fiber-Based Recyclable Packaging
Mother Parkers Tea & Coffee Debuts New Eco-Friendly Packaging
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Location-Tracking Package Labels
The G+D Smart Label Turns Packages into IoT-Enabled Units
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Sustainable Sourceable Packagings
Securikett's Eco-Friendly Packaging are Verifiable by Consumers
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
AR Cognac Gift Boxes
The D'USSÉ VSOP Holiday Gift Box Unlocks an Augmented Reality DJ Performance
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Paper-Packaged Chocolate Bars
Walkers Chocolates Switched to 100% Recyclable Packaging
AI-Enhanced Smart Mugs
The PixelMug Provides Displays Weather Updates & Lets Users Play Games
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Enhanced-AI QR Packaging
LOVE CORN Partners with Flowcode for Submersive Activations
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Connected AR Beauty Packaging
Dermatologica Uses Augmented Reality for its Immersive Packaging
Shelf-Stable Packaging Solutions
Amcor’s Retort Bottle Innovation is Good for Nutritional Shots
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Plastic-Free Supply Chains
Ericsson is Investing in Sustainable Packaging Solutions
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
Recyclable eCommerce Packaging
This New Amazon Packaging is Paper-Made and Arriving in the UK
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Heat-Sealable Paper-Wrap Materials
Orlandi Launches the EcoPro™ Paper-Wrap Sustainable Packaging
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Connected Package Delivery Safes
The Latest 'DoorBox' Smart Delivery Box Debuted at CES 2025
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Moisture-Absorbing Packaging
This Packaging Tech Eliminates the Need for Desiccant Packets
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Recycled Diaper Packaging
Kimberly-Clark Collaborates with Amcor on a Sustainability Solution
AI-Powered Gift-Wrapping Tools
The Food Group Has Introduced the Holiday GiftWraptor
Sustainable Cafe Delivery Cases
This Paper Pulp Coffee Carrier Keeps Drinks Hot or Cold
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Insulated Recyclable Bags
ProAmpac Unveils a Sustainable Packaging Solution for Grocery Deliveries
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Dosage Control Droppers
The Quadpack Dropify Bottle Simplifies Skincare with a One-Handed Gesture
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Fiber-Based CBD Packaging
DS Smith and Goodrays Introduce a Packaging Overhaul for the CBD Brand
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Fiber-Based Sandwich Packaging
The Modified Atmosphere Sandwich Pack is Arriving in North America
Sustainable Ocean Packaging Designs
COAST Cannabis Co. Unveils a New Ocean-Based Packaging Design
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Recyclable High-Barrier Food Packaging
ProAmpac ProActive Recyclable FibreSculpt is Recycled
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Custom Packaging Design Platforms
Roastar Debuts Its New Easy-To-Use Design Lab Interface
Cocoa Bean-Based Display Units
Mars Wrigley is Trialing a Second 'Cocoa Cardboard' Bean Display
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Mono-Material Packaging Products
Saica Flex Debuts a Mono-Material Metallized Pouch for Packaging
Accessible Candy Branding
Nestlé Confectionery is Trialling Accessible QR Codes
Durable Automated Mailers
Pregis Introduces the EverTec™ Automated Mailer
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Environmental Smart Packaging
iQRcode from BOTTA EcoPackaging Ensures Products Meet Standards
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Adaptable Plastic Alternatives
2M Group is Unveiling a Plastic Alternative for the Supply Chain
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Sustainable Marble-Effect Packaging
Sulapac Collaborates With FaiveleyTech for Packaging Solutions
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs