A Limited Edition Appletiser Boasts an Augmented Reality Bottle
Rebecca Byers — March 30, 2015 — Tech
References: appletiser.co.za & mediaupdate.co.za
Appletiser is a South African flavored sparkling water brand that recently launched an intriguing limited edition bottle complemented by an augmented reality bottle experience. The APPletiser App is available for download on iOS and Google Android, while consumers can also experience it through the brand's website.
The unique augmented reality experience begins when the user scans the bottom label on the limited edition Appletiser bottle. Within the AR world, the brand has launched three personalities; Johnny Appleseed, Apple Blossom and QP1D (a charming cupid-like character who replaces a box and arrow with a bazooka).
Each of the labels on the augmented reality bottles feature quirky sayings, while they also provide a different combination of AR experiences. Some labels boast the 'Romance and Dream' combination, while others feature 'Love and Romance' or 'Love and Dream.'
The unique augmented reality experience begins when the user scans the bottom label on the limited edition Appletiser bottle. Within the AR world, the brand has launched three personalities; Johnny Appleseed, Apple Blossom and QP1D (a charming cupid-like character who replaces a box and arrow with a bazooka).
Each of the labels on the augmented reality bottles feature quirky sayings, while they also provide a different combination of AR experiences. Some labels boast the 'Romance and Dream' combination, while others feature 'Love and Romance' or 'Love and Dream.'
Trend Themes
1. Augmented Reality Packaging - The use of augmented reality technology in product packaging to enhance consumer engagement and brand experience.
2. Limited Edition Packaging - Creating exclusive and unique packaging designs to appeal to consumers and generate excitement around a product.
3. AR Advertising - Utilizing augmented reality technology in advertising campaigns to create interactive and immersive experiences for consumers.
Industry Implications
1. Beverage Packaging - Innovating packaging designs for beverage products to leverage augmented reality and create a unique consumer experience.
2. Consumer Goods - Integrating augmented reality technology into product packaging for various consumer goods to enhance brand engagement.
3. Marketing and Advertising - Incorporating augmented reality in advertising strategies to captivate consumers and provide interactive brand experiences.
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