This QR Campaign Raises Your Self-Esteem
Alexander Lam — June 6, 2013 — Marketing
References: diagonalmarcentre.es & ibelieveinadv
In order to promote the Diagonal Mar Shopping Centre, a bag that improves your confidence called 'The first bag that raises your self-esteem' was created.
The shopping bag features an attractive man with a QR Code over his mouth. Just scan the code with your smartphone and a video of a floating mouth appears. The video then proceeds to complement the owner of the bag on her looks.
The campaign was conceived by the Spanish branch of ad agency JWT. After noting that many women go shopping to boost their self-esteem and receive complements, JWT decided to go a step further. The bag indiscriminately hands out complements to women and thus acts to boost their confidence and self-image.
The shopping bag features an attractive man with a QR Code over his mouth. Just scan the code with your smartphone and a video of a floating mouth appears. The video then proceeds to complement the owner of the bag on her looks.
The campaign was conceived by the Spanish branch of ad agency JWT. After noting that many women go shopping to boost their self-esteem and receive complements, JWT decided to go a step further. The bag indiscriminately hands out complements to women and thus acts to boost their confidence and self-image.
Trend Themes
1. QR Self Esteem Campaigns - Creating personalized QR codes to deliver targeted compliments to consumers via mobile devices can help promote positive self-image and boost self-esteem.
2. Augmented Reality Products - Utilizing augmented reality technology to display personalized and interactive content on products, such as compliment videos, can help engage consumers and enhance shopping experiences.
3. Compliment Marketing - Incorporating compliment-based advertising campaigns into marketing strategies can promote positive self-image and create emotional connections with consumers.
Industry Implications
1. Retail - Introducing complimentary self-image enhancing products and marketing campaigns can help increase customer satisfaction, engagement, and loyalty in the retail industry.
2. Advertising - Incorporating compliment-based advertising campaigns into marketing strategies can create emotional connections with consumers and increase brand awareness and loyalty in the advertising industry.
3. Beauty - Creating self-esteem boosting products and campaigns can help promote a positive self-image and enhance mental well-being in the beauty industry.
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