Apple Boxes Will Soon Be Able to Set Up Devices In-Store
Laura McQuarrie — March 30, 2015 — Marketing
References: apple & patentlyapple
Apple stores are busy places that are most always full of people in need of assistance—but some new high-tech Apple boxes could soon come to the rescue in order to alleviate staff duties and customer concerns.
Recently, the U.S. Patent & Trademark Office released details from Apple about a smart packaging technology that would help to set up devices while they're still boxed up in the store. This kind of technology is set to work for a range of devices, including laptops, phones, wearables, media players or even routers. The diagram that accompanied the patent provides some insight as to how this system might work. Primarily, a "tap here" button on the box will help to begin the activation process through Bluetooth low energy.
Since getting into the mechanics of a new device can be daunting, this is a seamless way to make sure that accounts, data and information are all pre-set, so that the device is ready to use when it leaves the store.
Recently, the U.S. Patent & Trademark Office released details from Apple about a smart packaging technology that would help to set up devices while they're still boxed up in the store. This kind of technology is set to work for a range of devices, including laptops, phones, wearables, media players or even routers. The diagram that accompanied the patent provides some insight as to how this system might work. Primarily, a "tap here" button on the box will help to begin the activation process through Bluetooth low energy.
Since getting into the mechanics of a new device can be daunting, this is a seamless way to make sure that accounts, data and information are all pre-set, so that the device is ready to use when it leaves the store.
Trend Themes
1. Smart Packaging - The development of smart packaging technology presents an opportunity for companies to improve the customer experience and reduce staff workload.
2. Activation Through Bluetooth Low Energy - Integrating Bluetooth low energy technology into smart packaging can simplify the setup process and improve customer satisfaction.
3. Pre-set Device Configuration - Offering pre-set device configuration through smart packaging can reduce customer concerns and improve brand loyalty.
Industry Implications
1. Retail - The retail industry can benefit from the use of smart packaging technology to improve the in-store customer experience and reduce staff workload.
2. Consumer Electronics - The consumer electronics industry can use smart packaging to simplify device setup and improve customer satisfaction.
3. Logistics and Supply Chain - The logistics and supply chain industry can explore the use of smart packaging to improve inventory management and streamline the shipping process.
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