Maria&Donato Uses NFC Tags to Ensure Originality
Laura McQuarrie — June 29, 2016 — Tech
References: nfcworld
Counterfeits are rampant in the world of luxury handbags, but Maria&Donato is taking steps to ensure peace of mind to customers.
The brand has plans to implement NFC SpeedTap tags from Thinfilm, which are flexible labels that can be integrated into a product's packaging or label. To access what's on the tags, they can be simply tapped with an NFC-enabled smartphone. On its product, Thinfilm boasts that "Each tag is uniquely identifiable and is virtually impossible to clone. Once tapped, the tag wirelessly communicates with the cloud, instantly delivering authentication messaging, serial numbers and other relevant content from the brand or manufacturer."
This anti-counterfeiting system means that consumers will be able to authenticate their purchases and receive better peace of mind when investing in luxury handbags.
The brand has plans to implement NFC SpeedTap tags from Thinfilm, which are flexible labels that can be integrated into a product's packaging or label. To access what's on the tags, they can be simply tapped with an NFC-enabled smartphone. On its product, Thinfilm boasts that "Each tag is uniquely identifiable and is virtually impossible to clone. Once tapped, the tag wirelessly communicates with the cloud, instantly delivering authentication messaging, serial numbers and other relevant content from the brand or manufacturer."
This anti-counterfeiting system means that consumers will be able to authenticate their purchases and receive better peace of mind when investing in luxury handbags.
Trend Themes
1. NFC Authentication Tags - Developing and implementing NFC tags for authentication purposes can disrupt the handbag industry by combating counterfeits.
2. Anti-counterfeiting Technology - Integrating advanced anti-counterfeiting measures like NFC tags into product packaging can create disruptive innovation opportunities in the luxury goods industry.
3. Cloud-based Authentication - Leveraging cloud technology to wirelessly authenticate luxury handbags using NFC tags presents a disruptive innovation in the authentication and anti-counterfeiting sector.
Industry Implications
1. Handbag Manufacturing - Implementing NFC authentication tags presents a disruptive innovation opportunity for handbag manufacturers to combat counterfeit products and offer enhanced authenticity to customers.
2. Luxury Goods Retail - Adopting NFC authentication tags in the luxury goods retail industry can provide a unique selling point and build trust among customers who seek authenticity in their purchases.
3. Anti-counterfeiting Technology Providers - As the demand for advanced anti-counterfeiting measures rises, companies specializing in providing technology solutions like NFC authentication tags can find disruptive innovation opportunities in various industries, including the luxury goods market.
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