This Retail Packaging Innovation Turns Boxes into Connected Ones
Laura McQuarrie — July 13, 2016 — Marketing
References: digimarc & packagingdigest
The 'Digimarc Barcode' is a connected retail packaging innovation that is useful for engaging consumers, as well as assisting with its journey throughout the entire supply chain.
The packaging system embeds a digital watermark within a design's graphics, which means that there is no disruption to the visual elements of the package. The "imperceptible" barcodes on the box can be scanned to engage consumers with mobile content, such as additional nutritional information. As well as benefitting consumers, this smart packaging design makes it easier to track products for inventory management and improve the ease of point-of-sale scanning.
Digimarc Barcode's smart system sets a framework for the future of packaging that makes boxes that don't connect to mobile devices look archaic.
The packaging system embeds a digital watermark within a design's graphics, which means that there is no disruption to the visual elements of the package. The "imperceptible" barcodes on the box can be scanned to engage consumers with mobile content, such as additional nutritional information. As well as benefitting consumers, this smart packaging design makes it easier to track products for inventory management and improve the ease of point-of-sale scanning.
Digimarc Barcode's smart system sets a framework for the future of packaging that makes boxes that don't connect to mobile devices look archaic.
Trend Themes
1. Connected Packaging Designs - The Digimarc Barcode is a connected retail packaging innovation that embeds imperceptible barcodes to engage consumers and improve inventory management.
2. Mobile Content Engagement - The Digimarc Barcode allows consumers to scan the box and access mobile content, such as additional nutritional information.
3. Smart Packaging Solutions - The Digimarc Barcode sets a framework for the future of packaging by making traditional boxes without mobile connectivity look outdated.
Industry Implications
1. Retail Packaging - The Digimarc Barcode is a disruptive innovation in the retail packaging industry, revolutionizing the way consumers interact with products.
2. Inventory Management - The Digimarc Barcode improves inventory management by enabling easy tracking of products and streamlining point-of-sale scanning.
3. Mobile Technology - The Digimarc Barcode leverages mobile technology to enhance the consumer experience and provide valuable information.
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