The New 'SaraLight' Packaging Shows Promise for Promotional Marketing
Michael Hemsworth — September 16, 2016 — Marketing
References: saralon & packagingeurope
The consumer product market is shifting to favor technological integration more than ever, so the 'SaraLight' packaging design comes as a welcome addition for promotional marketing purposes. The 'SaraLight' packaging design will feature an exterior that would have a multicolor display that's capable of displaying a variety of different functionalities.
In addition to the 'SaraLight' packaging, the brand, Saralon, has also announced the 'SaraIllu' technology that would enable circuitry to be printed onto paper, glass or foil. Combined, the two technologies could help to provide complex solutions for the promotional marketing of products or to help catch the eye of consumers on store shelves.
The 'SaraLight' packaging identifies the use of printed electronics and the potential they have to help revolutionize the consumer good market to add enhanced functionality and value.
In addition to the 'SaraLight' packaging, the brand, Saralon, has also announced the 'SaraIllu' technology that would enable circuitry to be printed onto paper, glass or foil. Combined, the two technologies could help to provide complex solutions for the promotional marketing of products or to help catch the eye of consumers on store shelves.
The 'SaraLight' packaging identifies the use of printed electronics and the potential they have to help revolutionize the consumer good market to add enhanced functionality and value.
Trend Themes
1. Technology-infused Packaging - The integration of technology into packaging design opens up opportunities for innovative promotional marketing strategies.
2. Printed Electronics - The use of printed electronics in packaging has the potential to revolutionize the consumer goods market by adding enhanced functionality and value.
3. Enhanced Consumer Engagement - Technological integration in packaging design allows brands to catch the eye of consumers and provide complex solutions for promotional marketing.
Industry Implications
1. Consumer Product Market - The consumer product market can leverage technology-infused packaging to create captivating promotional marketing campaigns.
2. Graphic Design Industry - The graphic design industry can explore new opportunities to incorporate technology and printed electronics into packaging designs.
3. Promotional Marketing Industry - The promotional marketing industry can benefit from the use of technology-infused packaging to attract consumers and increase engagement.
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