Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
Laura McQuarrie — May 24, 2016 — Marketing
Packaging provider Jones Packaging and mobile marketing specialist Tuku joined forces to create an inventive new CPG packaging system.
While QR codes and NFC tags are sometimes used at a retail level, it is most often in the design of the physical spaces themselves, rather than the products being sold within them. This new packaging system makes it possible for consumer packaged goods to be integrated with technology to send out messages, promotions and offers, effectively selling themselves to interested consumers.
Shoppers with NFC-enabled mobile devices are able to tap or scan a package in order to receive a message relating to a particular product. The system has been designed in such a way so that messages can be customized in real-time and changed for specific dates and times.
While QR codes and NFC tags are sometimes used at a retail level, it is most often in the design of the physical spaces themselves, rather than the products being sold within them. This new packaging system makes it possible for consumer packaged goods to be integrated with technology to send out messages, promotions and offers, effectively selling themselves to interested consumers.
Shoppers with NFC-enabled mobile devices are able to tap or scan a package in order to receive a message relating to a particular product. The system has been designed in such a way so that messages can be customized in real-time and changed for specific dates and times.
Trend Themes
1. Nfc-enabled Packaging - Packaging providers can partner with mobile marketing specialists to create innovative CPG packaging systems that integrate with technology.
2. Real-time Customization - Packaging providers must prioritize the ability to customize messages in real-time to meet consumer needs and preferences.
3. Interactive Product Packaging - Packaging providers can create interactive experiences for consumers by integrating technology directly into product packaging.
Industry Implications
1. Packaging Industry - Packaging providers can benefit from partnering with mobile marketing specialists to create innovative new product packaging systems.
2. Consumer Packaged Goods Industry - CPG manufacturers can utilize NFC-enabled packaging to communicate more effectively with consumers and drive sales.
3. Mobile Marketing Industry - Mobile marketing specialists can work with packaging providers to integrate technology into product packaging and provide customized real-time messages to consumers.
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