Dermatologica Uses Augmented Reality for its Immersive Packaging
Colin Smith — May 27, 2024 — Business
References: 8thwall
Dermalogica has collaborated with Aircards to introduce an innovative augmented reality (AR) experience integrated into its product packaging. This connected AR packaging initiative is designed to educate consumers about Dermalogica’s new product range. By scanning a QR code printed on the product packaging, customers can activate the AR experience from both the product box and the bottle itself. The experience features custom 3D animation, interactive touch points, and screen recording functionality, allowing users to engage with the product information in a 3D space and share their interactions on social media.
Dermalogica offers a range of skincare products with prices varying depending on the specific item. For instance, their dynamic skin recovery SPF 50 moisturizer starts at $34.00, and the skinperfect primer SPF 30 is priced at $82.00. Dermalogica provides free shipping on orders over $50, and its products are available for purchase through its official website and multiple locations across Canada, where professional skin therapists can cater to individual skin concerns.
Image Credit: Dermatologica
Dermalogica offers a range of skincare products with prices varying depending on the specific item. For instance, their dynamic skin recovery SPF 50 moisturizer starts at $34.00, and the skinperfect primer SPF 30 is priced at $82.00. Dermalogica provides free shipping on orders over $50, and its products are available for purchase through its official website and multiple locations across Canada, where professional skin therapists can cater to individual skin concerns.
Image Credit: Dermatologica
Trend Themes
1. Interactive AR Packaging - The rise of connected AR packaging is transforming how brands engage with consumers directly through interactive, 3D experiences.
2. QR Code Integration - Leveraging QR code technology within product packaging facilitates seamless activation of augmented reality experiences.
3. Social Media Sharing - Enhanced packaging experiences with screen recording functions are encouraging users to share their AR interactions on social media platforms.
Industry Implications
1. Beauty and Skincare - The beauty industry is adopting AR to provide immersive educational content through product packaging.
2. Augmented Reality - Augmented reality technology is being increasingly implemented in consumer products to enhance user engagement and brand storytelling.
3. Digital Marketing - Digital marketing strategies are evolving to include AR-enabled content that customers can interact with and share on social media.
7.7
Score
Popularity
Activity
Freshness
