The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
Michael Nieto — January 16, 2014 — Marketing
References: adage & designtaxi
These Coca-Cola 2014 FIFA special edition mini bottles will be available to promote the world cup this year. The Coca-Cola campaign features previous country flags that hosted the event including Brazil as a special tribute.
There will be 18 special edition mini-bottles bottles that have a unique flag printed with animations that have interactive elements. Fans can create and send special messages and avatars to other bottle owners through social media platforms on their Androids or iPhones.
The bottles can also activate augmented reality animations when held up to camera smartphones. These bottles will not contain the soda but will be praised for its modern and interactive design elements. The Coca-Cola 2014 FIFA mini bottles will be unveiled soon as part of the world cup promotion.
There will be 18 special edition mini-bottles bottles that have a unique flag printed with animations that have interactive elements. Fans can create and send special messages and avatars to other bottle owners through social media platforms on their Androids or iPhones.
The bottles can also activate augmented reality animations when held up to camera smartphones. These bottles will not contain the soda but will be praised for its modern and interactive design elements. The Coca-Cola 2014 FIFA mini bottles will be unveiled soon as part of the world cup promotion.
Trend Themes
1. Miniature Interactive Soda Bottles - Opportunity for brands to create miniature interactive products that engage customers through animations and social media interactions.
2. Augmented Reality Bottles - Potential for integrating augmented reality technology into product packaging to enhance user experience and engagement.
3. Mobile App Integration - Growing trend of integrating mobile applications with physical products to offer interactive features and personalized experiences.
Industry Implications
1. Beverage Packaging - Opportunity for beverage companies to innovate their packaging designs by incorporating interactive elements and augmented reality features.
2. Technology - New opportunities for technology companies to develop and provide augmented reality solutions for brand packaging and consumer engagement.
3. Mobile Applications - Potential for mobile app developers to collaborate with brands and create interactive experiences through mobile apps and product packaging.
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