The further integration of consumers into the digital landscape continues, which is evident from this collection of September 2022 social media trends. Brands are continuing to permeate into social media in new, more personalized ways to help connect with consumers on a more personal basis. This is seen in a variety of examples like Bitmoji characters in Carhartt workwear, Nikeland on Roblox and much more.
We're also seeing a few pandemic-fueled trends being solidified as a tried-and-true way to continually connect with consumers from home. This includes virtual festivals and events centered on social media platforms with some of the latest examples being the SweeTARTS TikTok film festival, the Queens of the Metaverse drag show and more. This is likely to continue as a way to connect consumers together, and to brands, on an international level.
Top 55 Social Media Trends in September
From Metaverse Drag Shows to Virtual Workwear Outfits:
Michael Hemsworth — Sep 10, 2022 — Social Media
55
Semi-Digital Clothing Designs
The FFFACE x FINCH Limited Capsule Showcases Seven Artworks
54
Metaverse Drag Shows
Queens of the Metaverse is a Mixed-Reality Drag Show
53
Metaverse Fashion Creators
Genies Announced the 'Genies Studio' Fashion Creator for Users
52
$75K Dreaming-Pursing Contests
Unshackled Wines Debuts The Great Unshackling Project
51
All-in-One PC Devices
HP Launched the 2022 HP Envy 34 with Full Entertainment Capabilities
50
Authenticity-Focused Social Medias
Instagram is Testing 'IG Candid' Inspired by BeReal
49
Material-Specific Furniture Exhibitions
The Radford Gallery Debuts the Hard Knocks Exhibit
48
12-in-One Screwdrivers
Linus Media Group Launched its First-Party Screwdriver after Three Years
47
Virtual Influencer Metaverses
Miquela is Introducing Her Own Community-Building Metaverse, Villa M
46
Digital Fashion Competitions
ZERO10 is Hosting the 'Open Call' AR Fashion Design Contest
45
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
44
Authentic Beauty Activations
e.l.f. Cosmetics Authentically Connects with Gen Z on BeReal
43
AI-Driven Virtual Avatars
Sensorium Announced 'Sensorium Galaxy' with New AI Technology
42
Viral Pink Condiments
Chef Pii & Dave's Gourmet are Bringing The Pink Sauce to the Masses
41
Image-Generating AI Features
TikTok Launched the 'AI Greenscreen' Filter to Generate Images
40
Virtual Banking Environments
The Uni-Verse is a Banking Metaverse for Union Bank of India Clients
39
Virtual Influencer Collabs
Pacsun and Miquela are Partnering on Seasonal Social Content
38
PC Building Giveaways
Overclockers UK is Giving Away 'PC Building Simulator 2' with a PC
37
Renowned Cosmetic Dentistry Clinics
Kings Dental Center is a Renowned Clinic in Dubai
36
Co-Branded Mullet Wigs
Planters and Oliver Tree Launch a Limited-Edition Mullet Wig
35
Smart TV Live-Streaming Apps
Google Released 'Mosaic Mode' for YouTube TV Viewers
34
TikTok Event Tickets Feature
Ticketmaster Partners with TikTok to Launch New Ticket-Buying Feature
33
Virtual Talent Agency Projects
Sony's 'PRISM Project' Encourages People of All Backgrounds
32
Co-Viewing Metaverse Events
Roblox Users Will Soon Be Able to Watch Bakugan Battle Planet In-Game
31
Musical Back-to-School Campaigns
AE is the First to Use TikTok SoundOn for a Campaign
30
Short-Form Film Festivals
SweeTARTS is Hosting a First-of-Its-Kind Film Festival on TikTok
29
Photographic Winery Experiences
This St. Francis Winery & Vineyards Group Experience Includes Glam
28
Song-Inspired Travel Guides
easyJet & Spotify Recommend Destinations Based on Listening Habits
27
Asymmetrical Multiplayer Games
2K Games Relaunched the Servers for its 'Evolve' Multiplayer Game
26
Instagram NFT Features
Meta Announces the Launch of 'Digital Collectibles' on Instagram
25
Oat-Powered Cleansers
Aveeno®'s Calm + Restore® Nourishing Oat Cleanser is Effective & Affordable
24
Social Messaging Money Transfers
Viber Enters the World of Fintech with 'Payments on Viber'
23
Intergalactic Bath Bombs
Lush's Intergalactic Bath Bomb is Designed to Nourish the Skin
22
Virtual Workwear Outfits
Bitmoji Avatars Can Now Be Outfitted with Carhartt Gear
21
AI Metaverse Development Projects
'MetaGen' Aims to Bring AI-Powered Services to the Metaverse
20
Remodeled Flagship Computer Mice
Logitech Announced the 'G502 X' to Innovate on its G502
19
Music-Driven Snack Campaigns
The Harvest Snaps 'Snap Sounds' TikTok Experience is Interactive
18
Trending Film Trackers
Variety's 'Film Chatter Chart' Let's You Track Movies' Twitter Engagement
17
Organic Flexible Displays
FlexEnable Launched the 'Flexible OLCD' Long-Life Displays
16
Cat-Themed Gaming NFTs
Planetarium Labs Announced the 'De:Centralized Cat' NFT Collection
15
High-End Web3 Mobile Games
Xterio Raised $40 Million USD to Develop AAA-Grade Mobile Games
14
Secure Email Services
DuckDuckGo Made its Secure Email Service Available to the Public
13
NFT-Based Fantasy Worlds
The 'Yumon World' is Created and Headed by its Userbase
12
Social Network Crypto Coins
A New Crypto Coin Called Persystic Token Kicks Off Its Presale Launch
11
Digital Card Game Tournaments
Mattel163 Announced the 'Wildcard Series: All Stars' for UNO! Mobile
10
Mobile Game Development Studios
Sony Launched the 'PlayStation Studios Mobile' Division
9
Private Social Media Features
Twitter Announced the 'Twitter Circle' Feature for Friendgroups
8
Linkedin Creator Features
Linkedin Adds New Tools to Help Creators Standout on the Site
7
Creator-First Social Media Platforms
BrandArmy Aims to Help Creators Monetize Their Work
6
NFT-Based Community Platforms
'Koop' Raised $5 Million USD to Scale its Application
5
Social Media Editing Features
Twitter is Releasing an Edit Button for Blue Suscribers
4
Crowdsourced Dog Treats
Beggin' and Walmart are Asking Fans to Choose the Next Flavor
3
Sci-Fi Survival Games
Funcom Announced the 'Dune: Awakening' MMORPG at Gamescom 2022
2
Digital Luxury Art Platforms
Particle is Creating a Blockchain Platform for Art Enthusiasts
1
Live-Service Sci-Fi Games
343 Industries Announced a Number of New Updates for Halo Infinite
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Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Avatar-Based Social Apps
Metadream Launches Bondee, a Next-Generation Social Media App in Asia
Curated Denim Capsules
Silver Jeans Launched its Fall 24' Collection in Time for Back-to-School
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Digital Fashion Event Series
The Digital Fashion Designer’s Council Debuts Fashion Week Connect
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Digital Metaverse Sportswear
Adidas x Rush X on Roblox Shares Apparel & Accessories for Avatars
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Metaverse Fashion Collections
The DRx X Walker World Collab Features Digital & Physical Apparel
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Virtual Monster Sneakers
LG Electronics is Unveiling Digital Shoe NFTs at CES 2023
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Neo-Rave Fashion NFTs
Wholeland: Primal Rave by The Fabricant Fuses Styles Across Time
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Futuristic Corporate Fashion Shows
Hugo Boss FW 23 Featured Sophia the Robot
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Metaverse Development Brands
Best Web3 Development Creates Comprehensive Metaverse Solutions
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Virtual Bag Metaverses
Charles & Keith Taps Virtual K-pop Artist Apoki for its Virtual Campaign
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Employee-Only Metaverses
Coty Created Coty Campus for Its 11,000 Global Employees
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Digital Activewear Apparel
Alo Yoga Unveils a Digital Collection for Multiple Metaverses
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Multifaceted Fashion Metaverses
AeroWorld is an Immersive Virtual World from Aéropostale
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Sequin Party Series
Jayda Cheaves and PrettyLittleThing's Party Collection is Dynamic
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Fabric-Centric Spring Fashion Capsules
SAGE NATION Presents a Look at its SS25 Capsule at PFW
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Virtual AI Offices
MetaWork Lets Employees Collaborate Via Digital Avatars
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Innovation-Focused Digital Metaverses
Forbes Launches a Digital Presence In The Sandbox Metaverse
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Video Conferencing Avatar Features
Meta is Presenting a New Cartoon Avatar Feature
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Cartoon Avatar Digital Meetings
The New Zoom Avatars Add a Playful Personalization to Meetings
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Metaverse-Based Consultancy Events
Hytech Launches its First Metaverse Event in Decentraland
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More