Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
References: crocs & retaildive
Crocs has joined forces with 3D e-commerce company Obsess to introduce the innovative Crocs Jibbitz Experience. This immersive online platform encompasses five virtual sections inspired by Crocs' popular Jibbitz charm categories, including captivating themes like food, animals, and letters.
Accessible through mobile and desktop web browsers, the Crocs Jibbitz Experience delivers a seamless and user-friendly platform for customers to explore and engage with the brand's charm customization offerings.
“Obsess has built a strong partnership with Crocs over the past year, whereby both of our teams are empowered to lean into innovation and new virtual technologies, like the Jibbitz Customizer,” Neha Singh, founder and CEO at Obsess, said in a statement. “The Jibbitz Experience is a perfect example of marrying personalization with discovery-driven shopping, in order to drive prolonged customer value through virtual.”
Image Credit: Crocs
Accessible through mobile and desktop web browsers, the Crocs Jibbitz Experience delivers a seamless and user-friendly platform for customers to explore and engage with the brand's charm customization offerings.
“Obsess has built a strong partnership with Crocs over the past year, whereby both of our teams are empowered to lean into innovation and new virtual technologies, like the Jibbitz Customizer,” Neha Singh, founder and CEO at Obsess, said in a statement. “The Jibbitz Experience is a perfect example of marrying personalization with discovery-driven shopping, in order to drive prolonged customer value through virtual.”
Image Credit: Crocs
Trend Themes
1. Virtual Customization Platforms - The Crocs Jibbitz Experience demonstrates the growing trend of immersive online platforms that allow customers to personalize products virtually.
2. Immersive E-commerce Experiences - The partnership between Crocs and Obsess highlights the trend of brands incorporating immersive online experiences to engage customers and drive value.
3. Discovery-driven Shopping - The Jibbitz Experience showcases the trend of combining personalization with discovery-driven shopping to enhance the customer experience and increase customer value.
Industry Implications
1. E-commerce - The immersive Crocs Jibbitz Experience represents an exciting opportunity for e-commerce companies to create interactive platforms for customizing products online.
2. Retail - The trend of immersive e-commerce experiences like the Crocs Jibbitz Experience presents a disruptive innovation opportunity for retail companies to enhance customer engagement and drive sales online.
3. Fashion - The rise of virtual customization platforms, exemplified by the Crocs Jibbitz Experience, opens up new possibilities for the fashion industry to offer personalized products and unique shopping experiences.
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