BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Kanesa D — May 2, 2023 — Social Media
BeReal, a social media app that prompts users to take a photo of what they're doing at a random time of day, has just debuted a new feature that will bring celebrity and influencer-created content to the forefront. The new 'RealPeople' feed is a social feed dedicated to famous people, and BeReal also allows you to submit a form to recommend someone (or yourself) for the exclusive timeline.
Currently, the function is only being tested by the app in the UK. Users must select the Discovery tab and then the RealPeople button to try it out.
“RealPeople isn’t about influencing, amassing likes or comments, or promoting brands,” BeReal wrote in a press release. “You won’t see photoshopped pictures, product recommendations or ads disguised as posts. It’s trying to show we’re all more alike than we think.”
Image Credit: BeReal
Currently, the function is only being tested by the app in the UK. Users must select the Discovery tab and then the RealPeople button to try it out.
“RealPeople isn’t about influencing, amassing likes or comments, or promoting brands,” BeReal wrote in a press release. “You won’t see photoshopped pictures, product recommendations or ads disguised as posts. It’s trying to show we’re all more alike than we think.”
Image Credit: BeReal
Trend Themes
1. Realpeople Feed - BeReal's new RealPeople feed brings celebrity and influencer-created content to the forefront, creating an opportunity for other apps to develop similar exclusive content features.
2. Influencer Engagement - BeReal's RealPeople feed is an example of exclusive content that can increase influencers' engagement with their followers, creating an opportunity for influencer marketing platforms to offer similar features.
3. Authentic Social Media - BeReal's RealPeople feed promotes authenticity on social media by showcasing unfiltered, unedited, and non-promotional content, creating an opportunity for brands to adopt more authentic marketing strategies.
Industry Implications
1. Social Media - Social media platforms can create exclusive feeds for celebrities and influencers to increase user engagement and expand their user base.
2. Influencer Marketing - Influencer marketing platforms can offer exclusive content features to increase influencers' engagement with their followers and attract more brands to their platform.
3. Digital Marketing - Social media's shift towards authenticity creates opportunities for brands to develop more genuine and relatable marketing strategies, focusing on non-promotional content.
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