The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Laura McQuarrie — October 2, 2023 — Marketing
References: adweek
Fashion exhibitions have the power to inspire and present iconic designs in a new light, and with the integration of augmented reality, visitors of the Design Museum of London can now envision themselves wearing stunning looks from Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen. This exhibit includes a recreation of a backstage area, inviting people to imagine themselves at a London fashion show, trying on looks in front of augmented reality mirrors.
The AR-powered museum experience lets people virtually try on different hair and makeup looks with the swipe of their hand. While there are many modern try-on experiences that use augmented reality to support shopping experiences, this one brings meaning to museum-worthy fashion designs.
The AR-powered museum experience lets people virtually try on different hair and makeup looks with the swipe of their hand. While there are many modern try-on experiences that use augmented reality to support shopping experiences, this one brings meaning to museum-worthy fashion designs.
Trend Themes
1. Augmented Reality in Fashion Exhibitions - The integration of augmented reality in fashion exhibitions allows visitors to envision themselves wearing iconic designs showcased in museums, creating a more immersive experience.
2. Virtual Try-on Experiences in Museums - Museums are incorporating virtual try-on experiences with augmented reality mirrors, enabling visitors to virtually try on different hair and makeup looks while exploring fashion exhibits.
3. Meaningful AR Experiences for Fashion Enthusiasts - The use of augmented reality in fashion exhibitions brings new meaning to museum-worthy fashion designs, providing a unique and interactive way for fashion enthusiasts to engage with the exhibits.
Industry Implications
1. Fashion Exhibitions - Fashion exhibitions can embrace augmented reality technology to offer visitors the opportunity to virtually try on iconic designs, enhancing the overall experience of the exhibit.
2. Museum Experiences - Museums can enhance visitor engagement by incorporating virtual try-on experiences with augmented reality mirrors, providing an immersive and interactive way to explore fashion exhibits.
3. Augmented Reality Technology Providers - Augmented reality technology providers have a growing opportunity to collaborate with fashion exhibitions and museums to create innovative AR-powered experiences for visitors.
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