Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Laura McQuarrie — September 29, 2023 — Marketing
References: maybelline & drugstorenews
Maybelline's Makeup Your Mix campaign invites Roblox users to visit virtual spaces like the Maybelline New York lounge and Graffiti Room, and immerse themselves in a world of beauty and music. Within the metaverse, the brand's makeup products are transformed into tools for creating art, and the Vinyl Ink and Falsies Surreal Mascara can be used to paint graffiti.
With this initiative on Roblox from Maybelline, there are six unique makeup looks to discover from fan favorites like the SuperStay Vinyl Ink Lip and SuperStay Matte Ink Lip, and all-new innovations like the Falsies Surreal Mascara and Color Tattoo Eye Stix.
Maybelline partnered with virtual DJ Kai to release her latest track, Fantasy, and for a limited time, users can remix the song and participate in Kai's listening party.
With this initiative on Roblox from Maybelline, there are six unique makeup looks to discover from fan favorites like the SuperStay Vinyl Ink Lip and SuperStay Matte Ink Lip, and all-new innovations like the Falsies Surreal Mascara and Color Tattoo Eye Stix.
Maybelline partnered with virtual DJ Kai to release her latest track, Fantasy, and for a limited time, users can remix the song and participate in Kai's listening party.
Trend Themes
1. Virtual Spaces - The use of virtual spaces like the Maybelline New York lounge and Graffiti Room on platforms like Roblox provides immersive experiences for users to engage with brands.
2. Makeup Integration - Maybelline's campaign transforms its makeup products into tools for creating art, allowing users to explore new ways of using cosmetics.
3. Music Collaboration - Collaborating with virtual DJ Kai and allowing users to remix her latest track creates an interactive and engaging experience with the brand.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage virtual spaces and immersive experiences to engage and connect with younger, tech-savvy consumers.
2. Entertainment - The entertainment industry can explore the integration of music and virtual experiences to provide unique and interactive opportunities for fans and consumers.
3. Gaming - The gaming industry can partner with brands to create virtual spaces and product integrations that enhance the gaming experience for users.
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